That’s the name of the scented candle that filled my my head last night. Holly had it burning in the bedroom, apparently it helps us sleep.

I can be 100% sure that whoever wrote that sales copy lied.

All it did was make me feel faintly ill.

Although that could also be because Max is due his operation today, which is why I’m writing this email at just past 3am. It needs to be written before we leave for the hospital at 5am.

His operation was meant to be last week, but it got pushed to this week, and I’m praying that it doesn’t get pushed again.

To keep my mind off things, I finished off next months edition of Business Ignition last night. It’s now being edited and is thirty six pages packed with a complete copywriting guide.

You will never need anything else to write award winning sales copy.

I almost called it a system, but it’s not a system. It’s just a way of writing copy that’s quick and easy. It’s a way of writing copy that anybody can do.

It’s the way I’ve been writing copy for years, and it’s been responsible for launches pulling in as much as £250,000 in less than a week!

Heck, it’s how I’ve written copy that’s out-performed copywriters charging $10,000 or more for their copy.

Writing kick ass sales copy doesn’t have to be difficult or time consuming, it just has to be done right.

And in the December edition of Business Ignition, I reveal how…


P.S. I’ve also been re-writing the main Business Ignition manual, and it’s going to be ready at the end of this month. And it rocks.

P.P.S. There’s more as well, but I’ll send you photos later.

P.P.P.S. If you’re already a Business Ignition member don’t panic, you’re going to be getting all the cool new stuff as well 😉

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