Michael Wilding

Category: Conversion

  • Can you say “county” six times very fast?

    Can you say “county” six times very fast?

    This weekend we went on an impromptu visit to the Rutland County fair.

    It was my first time, that I remember, in a county fair, and I’ve got to be honest… I had a damn good time.

    I also found the whole thing kinda entertaining.

    Let’s be honest, there are few places in this world where you can draw a crowd of hundreds to watch a “dog and duck” show.

    No joke. This actually happened.

    We started by watching action horses in the main show-ring, which was pretty awesome. Holly particularly liked them being dressed up as Prince Charming.

    The commentator between the shows, let’s be honest… couldn’t commentate.

    I’ve got no idea how he got the job but I kinda fancy doing it myself and, based on this single experience, I couldn’t do it any worse.

    At one point he spent three minutes shuffling papers and saying ‘Erm, Agh, Uhmm’ while he looked for who the next act were.

    Anyhoo… back to the “dog and duck” show.

    Although it could do with a name change, branding clearly isn’t their thang, it was actually pretty impressive for a chap from the city (like me) to see two dogs herding ducks over what can only be described as an assault course.

    But what impressed me more, was the crowd it drew!

    There were literally hundreds of people watching.

    And that proves the point I’ve been making for nearly a decade…

    There is an audience who will pay for entertainment and information in almost any market.

    So don’t try and teach something you don’t know how to do, or don’t enjoy.

    Life’s too short.

    Choose something you love, and then go find out where your audience hangs out.

    Sometimes they’ll be online, other times they may be at a county fair!

    But even if they’re at the county fair, don’t forget that every single person there has a computer and mobile phone.

    Which means… they’re all on the internet and they’re all consuming digital content.

    If they’re consuming digital content and are interested in your niche, then it doesn’t matter whether you find them online or offline, they’re still potential customers for a digital product.

    Ciao.

    Michael

  • I’ll be buggered if I can figure this out, can you?

    I’ll be buggered if I can figure this out, can you?

    I’m heading down to London today, and buying a train ticket seems to have become almost as difficult as figuring out the Rubik’s Cube.

    Gone are the days when you simply had peak and off-peak, now they seem to invent new names for different periods. There’s peak, off-peak, super-off-peak, advanced-off-peak and a whole bunch more.

    Just to make it more complicated, there doesn’t seem to be any particular times when these tickets apply.

    It quite literally makes absolutely no damn sense!

    Hell, it’s so damn complicated and expensive, that this guy saved himself £56 by buying 28 tickets for one journey instead of a single direct ticket.

    I mean… WTF?!

    The only reason that I still buy these tickets, is because there’s nobody else to buy them from. In effect, a train line is a monopoly.

    But you can be sure that if you make it this damn hard to purchase your products, people will go and look elsewhere.

    Ciao,

    Michael

  • Increase Your Sales by 70%

    Increase Your Sales by 70%

    It would be kinda nice to increase your sales by 70% wouldn’t it?

    That’s nearly doubling your revenue for… very little effort!

    But before I share that awesomeness with you, I’d like to answer the question’s I’ve had regarding Post Planner.

    After my rant, which I publicised on Facebook, LinkedIn, Twitter and my blog, I’ve now had this response from them…

    Nada.

    Yup, there’s been no acknowledgement from them on any channel. My account still hasn’t been cancelled, the only reason for it no longer posting for me is because I removed it’s authorisation to.

    For social media software, they seem to lack any kind of social media monitoring for their own brand!

    Later today they’ll be getting a rant from me on their Facebook page.

    Anyhoo…

    …let’s talk about how we can make you more money!

    Did you know that 72% of online buyers abandon their shopping carts?

    And that only 8% of those people will ever return to complete their purchase?

    If you own any kind of website that sells products, in any market, then the majority of your buyers are disappearing, and never coming back, before they hit the ‘complete purchase’ button.

    That’s a lot of revenue left on the table.

    How do we solve that?

    Through re-targeting!

    This method of advertising focuses on only targeting the people who’ve visited your website before.

    And… we can even show them specific adverts based on the pages they’ve visited.

    It’s kinda like someone walking into your shop, looking at a product, but not purchasing it, and leaving. When they go into the next shop, we appear with a billboard reminding them that they looked at this product. The next shop we do the same.

    Heck, we keep doing the same for every shop they visit over the next week, two weeks, month or longer. Maybe, after we’ve shown them the advert for a week, we then offer them a discount on it to get the sale.

    But as soon as they purchase… we stop showing them the billboards.

    That’s what re-targeting advertising does, it’s hyper focused and can increase your sales by as much as 70%.

    How do you do it?

    You’ll have to check out this months Business Ignition (which is going to be the first ever digital copy).

    https://michaelwilding.com/business-ignition

    Michael

  • The Jesus Complex

    The Jesus Complex

    Also known as the Messiah complex, the Christ complex or the Saviour complex. This is when someone believes they are destined to become a saviour.

    Is it me, or have you noticed that a lot of the gurus in the IM space seem to have this complex?

    There are endless sales pages of people writing about how they’re going to be the saviour, they’re going to make you rich, yada yada yada.

    Nothing is more boring than hearing someone tell you that they’re going to be your saviour.

    If that’s your cup of tea, then you’re going to be better off on somebody else’s mailing list, because that’s the exact kinda thing I hate.

    And you won’t be getting any of it from me.

    Instead, I’m going to be giving you methods, techniques, strategies and advice that will enable you to build a business online.

    I’m not in the business of making saviours. I’m in the business of helping you make money.

    And one way is to understand whether your traffic source is profitable.

    There are lots of ways to do this…

    1. Find the lifetime value of your customer
    2. Spend twice as much on advertising as you make on the product
    3. Spend more on advertising than your product and “buy” customers

    Personally, I think there’s a much easier way…

    Work out your EPC’s.

    Let’s say you’re promoting an affiliate offer, your account rep tells you that the EPC (earnings per click) for the offer is currently sitting at $1.62

    Great. That means you could afford, in theory, to spend up to $1.62 per click and break-even.

    But your traffic may not convert as well, that’s something that’s very important to understand.

    So… you send 500 clicks of your best traffic to the offer and you have an EPC of $0.67.

    Your first reaction may be to get angry with your account rep. But hey, he doesn’t know your traffic sources or how responsive they are. He’s just giving you a number across his network.

    What’s changed?

    You’ve lost $0.95 per click, if you were paying $1.62 a click, on each of the five hundred clicks. No problem, chalk it up to research.

    You gotta do your research to make your numbers work.

    But what you know now is that you can only pay $0.67 per click from your traffic source to make it viable.

    Head back to your traffic provider and ask them for clicks at $0.40, expect them to say no and then negotiate a price based on volume and assurance the quality remains the same.

    If you agree at $0.50, and the traffic remains the same quality, then you’re making $0.17 per click, or $170 every thousand clicks sent.

    Talk about a simple way to make money online 😉

    Michael

    P.S. For more ways to make money online, everything I know is contained monthly in the pages of:

    https:///michaelwilding.com/business-ignition

  • Release your inner dragon

    Release your inner dragon

    I’ve been reading the Liveship Trader trilogy, and damn it’s good. I love a good fantasy novel, and this series has to rank up there with some of the best.

    What makes a good book for me, is a style of writing that involves you from the beginning, and a story that leaves you wondering what’s going to happen next.

    Because sometimes, it’s just nice not to know!

    A bit like how I wrote the February edition of Business Ignition. When I sat down to write it, I just didn’t know what I was going to write about.

    I started with the Millionaire Dollar Plan that anybody can get started with, and then I began to answer the question I get asked the most…

    What type of traffic should I use and where should I get it from?

    Once I got into writing about it, the topic was too large, there’s just too much to cover. But I am thinking about making the next few months of Business Ignition into a complete traffic and conversion course. I’ll leave it to the members to let me know if they’d like that 😉

    Anyhoo… I decided, for this month, to focus on why you can’t convert cold traffic. And how to.

    Yup, I know you’re struggling with converting cold traffic.

    I know that, because almost every single person has the same problem!

    And you know what folk do when they can’t convert cold traffic?

    They bemoan about how so-and-so’s traffic source was poor quality. You can hear them in the bars complaining that there are no good traffic sources left, they’re all saturated.

    What a bunch of horse shit.

    What they mean, is that they can’t convert the traffic that they’re getting.

    Now that’s  a very different thing.

    I’m not saying that I’m the god of traffic and conversion. I’m not. I’m simply a guy who’s had to learn how to do it in order to keep his businesses running.

    There are traffic sources I’m better at converting, and others I’m worse at. I know how to convert all traffic sources but, due to laziness, I personally focus on just a few of them.

    However, before you can seriously start converting cold traffic, you need to understand why it’s not working for you at the moment.

    And it’s all revealed in the February edition of Business Ignition, which goes to print in just a few days.

    https://michaelwilding.com/business-ignition

    Michael