| “Yet another Anywho. It’s an addiction is it not?” Is what Richard said to me in an email a few days ago. And he has a point! I definitely like to use the phrase “anyhoo…” Now I think about it, I can’t actually remember who I first saw write it. It definitely was a phrase I picked up from someone else, and I think it may have been Andre Chaperon, but I’m not sure now as I’ve been using it for years. But, based on Richard’s email, I’m doing my best not to use it so much. Without a doubt he’s right. Continue reading by becoming a full member of The Online Hustle. https://michaelwilding.com/join-the-online-hustle/ All the best, Michael The Online Hustle |
Category: Copy Writing
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It’s an addiction is it not?
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REJECTED. That’s the message I kept getting yesterday
Yesterday I mentioned that I was starting to drive traffic again using traffic networks.
I got my first two campaigns up yesterday, and requested for them to be validated.
What came back:
REJECTED
Why?
There’s a virus scam on your website.
Hmmm.
So I contacted the affiliate network and they said that’s not true.
Odd.
I created a campaign which was directing traffic to one of my own websites.
It went in for verification and…
REJECTED: There’s a virus scam on your website.
I forgot to mention, along with each of these was a warning that if this happeed twice, my account for the traffic network would be banned.
In this situation, most new affiliates would stop trying, or they’d start getting worried.
And quite reasonably.
And yes… I got a little bit concerned as well.
However, the only thing that linked both campaigns was the tracking software.
So I contacted the traffic network and asked them if they were sure this flag wasn’t the tracking software?
The answer…
Yes. Sorry. We’ve validated your campaigns.
What a lot of hassle over nothing!
Although I am now considering changing the tracking software I’m using before I put them live.
I’m currently using BeMob, primarily because it’s free for the first 100,000 events.
But I’ll probably go back to using Voluum, which is by far the best tracker out there.
Anyhoo…
Today we want to focus on how to know our audience inside out, even if we don’t know anything about them.
It can be done quickly and easily using a marketing persona.
You want to create at least two personas, one male and one female.
The 12 steps to marketing personas are inside this evening’s Online Hustle members newsletter.
Become a full member and get the full newsletter Tuesday-Friday for just five bucks.
Ciao,
Michael
The Online Hustle -
F**k Trump
If nothing else, Trump has probably caused the most controversy as a president in recent history.
Personally I think he’s a moron. If you’re for him, then I’m sorry, there’s not much I can do to help.
One thangs for sure… Robert De Niro ain’t giving him much love!
Michael
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Standing Ovation by F*****g Trump
(not literally, that would be wrong!)
Robert De Niro has always been an outspoken critic about Donald Trump, but on Sunday night he lifted it to a new level!
In his speech he said “F**k Trump” and the audience awarded him with a standing ovation.
Want the full story?
Here it is in all it’s toupe glory.
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The Ultimate Guide To Question Headlines
Learn To Get Killer Open Rates By Asking A Question
Headlines are important.
Scratch that.
Headlines are possibly the most important element of an email or sales page.
Why?
Because if you don’t get a reader interested in the headline, they sure as heck ain’t gonna be reading the rest of your writing on the page.
(or opening your email if it’s a subject line)
However, most folk don’t spend enough time thinking about the headsline they’re going to use, or how they’re going to use it.
Me included.
Time is always precious, so how can we write a headline quickly that we know will get attention?
By asking oursdelves four questions.
The four questions outlined in this blog post from the awesome Copyblogger team.
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Nobody Wants To Buy Your Stuff?
Here’s How To Fix It…
Only a small number of the people who visit your website are going to want to buy your stuff.
And no, it’s nothing personal.
Unless you have a photo of yourself on the sales page and you’re super-ugly.
But then you may be selling make-overs and able to turn that into a fortune!
It’s simply the fact that only a few people who come to your site are going to want the benefits of your product enough to be prepared to part with their hard earned mulla.
Simply put, you start at the top of a funnel (the widest part) with lots of people visiting your website, and as you go down the funnel people drop out until you get to the number of people purchasing.
Here’s a nice graphic from Quicksprout showing it.
The question all companies want answering is…
How do I get the most people from Awareness to Conversion?
And that’s an answer which Neil Patel answers in this superb post.
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10 Lead Generation Strategies
So yesterday’s email is kinda late, like an entire day!
That’s because yesterday was one of those days where I only managed to sit down and work at 4pm.
Today I’m just doing a half day, got some fun things to get up to this afternoon, so I’m doing this email bright and early.
And boy have their been some great posts.
I’m keeping it short and sweet today because I’ve only got an hour left before I need to go. So without further ado, I’m going to leave you with today’s best blog posts.
Ciao,
Michael
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How to Drive More Traffic to Your Website with These 10 Lead Generation Strategies
The Simple Way To Get More Leads!
One of my favourite blogs is Neil Patel’s. The content he provides is amongst some of the best content I’ve seen anywhere.
If you’re not already following his blog, then I recommend you do, or… you just keep reading this email because I’m following it and will let you know where there’s something you need to read.
Today I want you to look at this post which shows how to drive more traffic.
Like all of the posts on this blog, it’s pretty chunky in length, which is something he does because it’s proven blog posts over 2000 words have better SEO value.
The only thing I disagree with in his list of ten is the infographics session. For me, they take a ton of time to create (or are very expensive) and the time-cost benefit isn’t worth it.
Different if you’ve got some good social media presence and a network who will share it for you. Then they’re worth it, otherwise I’d give them a miss for now.
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How 6 Months of a Daily Journaling Habit Changed My Writing
This Actually Works
There’s no doubt that writing daily will change the way you write. It’s one of the reasons that I write this email every day, apart from it being enjoyable.
Without any shadow of a doubt, if you need to write, and who doesn’t in this age of internet, then doing writing daily is the best thing you will ever do for your writing.
The hardest part of it is the discipline of doing it.
Loryn shares how she did it here, and has all the data to back it up.
Which is a good thing, because there’s no way I’m every going to spend the time looking through all that data, life’s way to short 😀
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$27.4 Billion A Year
The Richest Woman In Real Estate Shares Her Best Advice
If you ask anybody, $27.4 billion is a LOT of money. Doesn’t matter who they are.
You can also be sure that… the person who built a company from nothing to that value is going to have some pretty damn good advice.
There’s lots I could say, but I don’t want to spoil this interview. It’s a damn good read.
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What a rough ride
It’s been a rough ride over the last few days, but more on that next week, I’m not ready to write about it yet, but I will do later.
In the meantime, Zuzaman, my free autoresponder, is now up and running, but it’s been a bit slow on beta testing.
If anybody’s stil interested in beta testing, you can by joining our small Slack community here:
When you register I really need you to start using the software and feeding back to me.
If it’s still a bit quiet next week, I’ll open it up to the general public to beta test.
Ciao,
Michael
P.S. There’s also a room to talk about email copywriting techniques as well, ask away and you may get some hidden gems 😉