In the last few days I’ve written nearly 5000 words in emails for a product launch that I’ve currently got ongoing.
And that’s only for the first three days of the launch.
And… that’s just to the main list!
It doesn’t include what’s being written by someone else to all our other lists.
There’s at least another four days of emails, and I’ll probably do more like five or six more days at this kind of quantity.
Which opens two questions:
1) How do you keep coming up with content for emails?
2) Surely you’re sending too many emails?
The current schedule of emails is four a day to the main list, this may get reduced to two or three for a few days, and may increase to five or six for a few days, I’m keeping an eye on the responses.
To our other lists we’re sending one email a day to everyone, and then again to un-opens twelve hours later with a different subject line.
We’re removing anybody on our main list from the other lists, otherwise they’d be getting too many emails.
To recap on what we’re doing…
You’ll need to get a full membership for The Online Hustle before this evening’s email is sent aty 6:30pm GMT.
https://michaelwilding.com/join-the-online-hustle-clean/
There’s nowhere else you can get so much bang for just five bucks.
All the best,
Michael
The Online Hustle
Category: Product Generation
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How To Write 50 Promotional Emails And Make Money
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Your Product Launch Cheat-Sheet
We’re gearing up to launch a new product through the Race Advisor, my horse racing blog, and it’s looking to be a very exciting launch.
However much you prepare, and I like to think we prepare a lot, there’s always a ton to do just before the launch, and it’s very easy to forget what you need to get in place.
Missing just one element can have a big impact on the success of the launch.
So… I figured you’d like to have a cheat sheet to a digital product launch.
1) Create product
2) Create opt-in product (very high value, should be of a quality you could actually sell it)
3) Write sales page
4) Write auto-responder sequence selling your product for anybody who opts-in to your freebie
5) Write email sequence for promoting the opt-in page
6) Get graphics done for product, book cover, software and/or opt-in product
7) Make the sales page
8) Create product in your payment processor and link it to your sales page
9) Add product to your members area
10) Create any support content if the product requires it
11) Contact affiliate partners inviting them to join you in the launch
12) Send affiliate partners their affiliate links and swipe emails
13) Test everything works when you joinPhew.
As you can see, there’s a lot to think about.
If you’re planning on doing your first launch, I’d suggest you create your product, sales pages, emails, opt-in offer and everything you need to launch before setting a date and contacting affiliates.
Doing this means everything will be in place, and tested, before you plan the launch date. It’ll take longer to launch, but will be far less stressful.
The only proviso is… you need to do it. If you need some pressure to complete the work, set a date and invite affiliates. Just remember, if you let your affiliates down by not releasing the product, they’ll almost certainly not agree to promote for you again.
The choice is yours 😉
Ciao,
Michael
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Happy Birthday (and how to make a killing)
It’s Max’s 1st birthday today. I can’t believe it’s already been a year, I must be getting old!
I’m a bit late writing today’s email, and that’s because I got bombarded this morning. The joys of running multiple companies.
Anyhoo…
I’ve got a great nugget of information for you today on how you can make an absolute killing on your next birthday.
It’s pretty damn simple…
Send a series of emails to your list offering them a massive discount on your products.
Simple, and absolutely killer if you do it right.
To do it right you need to:
1) Make sure that you only offer this up until 11:59pm on the evening of your birthday. No if’s or but’s, if they’ve not bought it by then bad luck.
2) Make the offer super-incredible, this works particularly for subscriptions where you will get the full recurring payment in a months time.
3) Put a countdown timer at the very top of the page with a headline just for the special offer. This drives urgency.
4) Put a buy button immediately under the countdown timer.
5) Put a countdown timer above every single button on the sales page.
6) Remember to change the pricing on the sales page so it reads the right price and you don’t confuse your customers.
Follow those six steps and your next birthday will be one to really enjoy 😉
Right, off out to the soft play, asta la vista!
Michael
P.S. Don’t forget to click on our sponsored advertising, you don’t need to buy anything, just clicking the links helps support the cost of running this newsletter.
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Can you say “county” six times very fast?
This weekend we went on an impromptu visit to the Rutland County fair.
It was my first time, that I remember, in a county fair, and I’ve got to be honest… I had a damn good time.
I also found the whole thing kinda entertaining.
Let’s be honest, there are few places in this world where you can draw a crowd of hundreds to watch a “dog and duck” show.
No joke. This actually happened.
We started by watching action horses in the main show-ring, which was pretty awesome. Holly particularly liked them being dressed up as Prince Charming.
The commentator between the shows, let’s be honest… couldn’t commentate.
I’ve got no idea how he got the job but I kinda fancy doing it myself and, based on this single experience, I couldn’t do it any worse.
At one point he spent three minutes shuffling papers and saying ‘Erm, Agh, Uhmm’ while he looked for who the next act were.
Anyhoo… back to the “dog and duck” show.
Although it could do with a name change, branding clearly isn’t their thang, it was actually pretty impressive for a chap from the city (like me) to see two dogs herding ducks over what can only be described as an assault course.
But what impressed me more, was the crowd it drew!
There were literally hundreds of people watching.
And that proves the point I’ve been making for nearly a decade…
There is an audience who will pay for entertainment and information in almost any market.
So don’t try and teach something you don’t know how to do, or don’t enjoy.
Life’s too short.
Choose something you love, and then go find out where your audience hangs out.
Sometimes they’ll be online, other times they may be at a county fair!
But even if they’re at the county fair, don’t forget that every single person there has a computer and mobile phone.
Which means… they’re all on the internet and they’re all consuming digital content.
If they’re consuming digital content and are interested in your niche, then it doesn’t matter whether you find them online or offline, they’re still potential customers for a digital product.
Ciao.
Michael
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Launches, launches, launches
It’s been pretty quiet from me recently, and that’s because we’ve got a ton of things going on in one of my busiest websites, The Race Advisor.
If you’re interested in horse racing, you can check it out here.
Because of that I’ve been a bit quiet on my emails here.
So… since we’ve got a bunch of them happening, I thought I’d talk to you about launches today.
There was a time when everybody and his dog were doing Jeff Walker style launches.
These are the ones where you optin to a video sequence, usually four, and the first one tells you why the person is an authority, the second is about how to solve your problem, the third is proof and the fourth is the launch.
Thing about these launches is… everybody knows about them.
Which means that unless you’re in a market that doesn’t have very many digital product launches, people already know what’s coming.
Whether this makes a difference or not, I’m not sure, there are too many potential variables to be able to track it accurately.
But I do know this…
…they take a shite load of work to put together.
I mean huge amounts.
So I started to mix it up, doing much simpler launches, changing things around and appealing to the immediate desires that people have.
There’s a school of thought which says you shouldn’t make people wait ten days or longer to purchase a product when they want to give you money now.
And they’ve got a point.
Having now done nearly fifty different launches, in different styles, I’ve learned a few things about launching products.
Here are the key points to take away…
1) The style of launch doesn’t matter.
2) If you sell immediately or in ten days doesn’t matter.
3) Videos or sales copy doesn’t matter.
4) The button colour doesn’t matter.The only things that matter are:
* A very high quality product that over-delivers
* Excellent sales copy, whether it’s video or text
* A price point that matches your buyers expectations for the quality and value of the product (often higher is better)
* Hot traffic from your own list and affiliate partnersThose four things are the essentials, everything else may make a small difference, but generally the amount of effort, time and money that goes into creating huge launches can be skipped, and with no dentriment to your bottom line.
So you know what… skip it!
Michael