Michael Wilding

Category: Product Generation

  • The fountain of endless idea generation

    The fountain of endless idea generation

    Have you ever asked yourself what your biggest internet marketing hurdle is?

    Usually most people get stuck on product creation and traffic generation.

    The most common email I get is like this…

    “I understand everything, and I know I can make it work, but I can’t think of a good product to create, everything has already been made.”

    Or…

    “Can you help my get traffic that actually converts? I’ve got an incredible product, but I just can’t get hot traffic to it in order to make sales”

    Traffic generation I’ll cover in another email, because right now I want to focus on on product generation.

    More importantly, I want to focus on generating the ideas for products.

    Because here’s the thing, creating a product is easy. Coming up with the idea for the product is what most folk struggle with.

    But it doesn’t have to be difficult.

    That’s a mindset thang!

    The easiest product to start with is an info-product.

    An info-product is a product that trains your customer how to do something,

    How do you come up with endless ideas for these products?

    By doing this…

    1) Write a list of everything you know how to do in your niche (min. of 25 items)

    2) Write a list of everything that a beginner would need to get up to speed

    3) Write a list of everything a person of intermediate experience would need

    4) Write a list of everything a person with experience would need

    Go back to the list you made in step 1, and next to each item put a 2, 3 or 4 depending on what level of experience would be required.

    If some of the items on your list are so simple that they can’t be built out into a sizeable product, mark them as lead-generation items. You can turn these into free products for your visitors to get by opting into your mailing list.

    You now have a list of products to make.

    Always remember that…

    “Even the simplest thing to you, is valuable to someone who doesn’t know how to do it”

    I’ll give you an example in tomorrows email 😉

    Michael

    P.S. Join the folk running the ultimate online business at…

    https://michaelwilding.com/business-ignition/

  • What the jiminy cricket was that!

    What the jiminy cricket was that!

    Yesterday I ballsed up. I’ve been running online businesses for over a decade, and still make mistakes. Hey that’s normal. We can’t get it right all the time.

    I re-sent the welcome email to my newsletter, to every single person on my list. So you probably got it again.

    Apologies for that.

    But something interesting also happened…

    A bunch of people who’d joined my newsletter months ago, had never opened a single email, opened the welcome email and are now part of our FB group.

    So welcome to all those folk who decided to start reading my emails yesterday. You’re gonna be pleased you did.

    Now, we’re into count-down for the printing of the next issue of Business Ignition, and inside it’s got:

    • Crushing Twitter On Auto-Pilot
    • Preventing Your Readers from Slitting Their Wrists at your Outsourced Blog Content
    • The Email Toilet Brush
    • Episode 1: Becoming A Facebook Rockstar
    • Video Marketing Revealed

    Which, if you’re serious about your online business, is going to make your investment back ten times over.

    Heck, some folk have said I should be selling my Twitter strategy for hundreds on it’s own. After all, my tweets now get 5972 views a week.

    All that spine-tingling goodness is inside the pages of next months issue, and there’s still time to grab it before it goes to the printers.

    https://michaelwilding.com/business-ignition/

    Michael

  • The express marketing workout

    The express marketing workout

    I went to my first session of Les Mills Body Balance at the gym yesterday, and it was good. It reminded me of what we use to do each morning when I was at drama school.

    It’s all about relaxing, stretching, building core strength through balance, and calming your mind in preparation for the day ahead.

    The group of ladies doing it, I was the only man except for the instructor, got chatting to me afterwards and we began talking about what I did.

    Whaddya know… some of them have started their own online businesses.

    And they were struggling.

    A few minutes later, I was being bombarded with questions, and looking around to find a way to make my escape.

    But then it dawned on me, they all had the same issue.

    All the questions were highlighting one thing…

    Chaos.

    Everything they were doing online was chaos. There was no planning or structure to any of it.

    Which is exactly the same thing I see in 99% of online businesses, new and old.

    There’s so much to do you panic, and try to do everything, which ain’t never gonna work.

    To make it even more ironic, these ladies had all just finished a class about focusing their minds and relaxing, while their online businesses were the complete opposite. Unfocused and stressful.

    Here’s what to do:

    1. Think of your goal. I’m not talking about making money here, what do you want to help someone achieve.
    2. Work out the quickest way for them to achieve that, and turn it into your product.
    3. Find out where your potential customers hang out, and buy an ad there which sends them to your email list.
    4. Send them an email each day with some advice, and a link to your product.

    Wham bam thank you mam.

    Four steps to a relaxed online business.

    Wanna hand putting it all together step-by-step?

    You know where to go…

    https://michaelwilding.com/business-ignition/

    Michael

  • The Marketing Steak Scandal

    The Marketing Steak Scandal

    Over here in the UK, we have a huge supermarket chain called Tesco’s. They have a range of products like these:

    tesco-fake-farms

    Looks good right?

    Nice, wholesome, farm made produce. That’s what everybody wants, and they sell it by the ton.

    But here’s the thing…

    …none of those products are from wholesome farms.

    (and they charge more for them because they’re supposed to be)

    They’re mass-produced, like all their other products, but the marketing department have gone and slapped on names and branding, that makes it ‘look like’ they’re from wholesome farms.

    Clever stuff.

    There’s a bit of an out-cry going on about it at the moment. Which I get, because they’re selling a product as something that it’s not. I don’t like that, and they’re charging more because of what it’s supposed to be.

    Anyhoo… as a lesson in marketing, it’s pretty friggin awesome.

    Because it follows one of the primary principles of selling:

    Sell what your customers ‘think’ they want.

    Yes, it should align with what the product actually does, but your sales pitch has to be about what they desire, or think they desire (and the two aren’t necessarily the same).

    To do this without any Tesco-like jiggery pokery, and still make bucket-loads of sales, you simply need to follow the methods I share in Business Ignition.

    https://michaelwilding.com/business-ignition/

    Michael

  • Straight From The Godfather’s Mouth

    Straight From The Godfather’s Mouth

    If you’ve been online for any time, then the chances are you’ve come across Martin Avis. He’s an internet marketer who’s been in this game for over 15 years.

    Which means… he knows what he’s doing.

    Well, he recently got a copy of my new book Business Ignition, and here is what he sayeth about it…

    Martin Avis Proof

    Straight from the mouth of the godfather.

    And here’s where you can goeth to get said book…

    https://michaelwilding.com/business-ignition/

    Michael