Michael Wilding

Category: Interviews

  • Don’t wee in bed

    Don’t wee in bed

    I don’t know if this happens to you, but pretty much every day I wake up and really need a wee.

    Usually this is around 5:30am, and it’s usually prompted by Max stirring through the baby monitor.

    But… he’s not necessarily waking up.

    However, once I’ve become semi-conscious I realise that I need to go to the loo, which makes it really hard to go back to sleep.

    So I lie there.

    And the longer I lie there the more I think about how much I need a wee.

    But I’m really comfortable, and I know that if I get up I will wake myself up more, which I don’t really want to do.

    So… I stay in bed dozing, but completely aware about how badly I need to go to the loo.

    Which is where I stay until I realise that if I don’t get up and go I am literally going to wee the bed.

    Maybe it’s just me, but I kinda hope not 😀

    Have a great weekend,

    Michael

    [divider]

    How This Entrepreneur Used His Network To Grow To $1M In Revenue In 18 Months

    Many metrics can be misleading, as well as can become false idols we see and subsequently feel pressured to strive for to ‘be successful’.

    That being said, if success for you means hitting certain revenue or employment goals, or if you take inspiration from those with rapid and sustained growth, I’d like to introduce you to this entrepreneur who grew his business to $1 million in revenue in 18 months.

    Meet Zach Benson, Founder of Assistagram, a personal Instagram management agency. Before launching his company, Benson was a participant on the hit TV show So You Think You Can Dance and taught dance clinics all over the world. He cut his teeth as an entrepreneur by starting an online academy with video modules that teaches dancers and choreographers a step-by-step system to get opportunities to dance globally, as well as how to systemize and turn their passion into a profitable business doing what they love.

    Seeing a shift from traditional advertising and marketing to social media marketing, Benson founded Assistagram.

    Continue reading here…

    [divider]

    This Amazon Page Quickly Shows Everything You’ve Ever Ordered From Amazon. (It’s My Life Story in $9,588.64 of Online Purchases)

    Yes, Google and Facebook have your data. The shock? Amazon has your memories.

    I’ve spent $9,588.64 at Amazon over the past 12 years. I know this because I came across a page on the Amazon site that lets you download a .csv file with every item you’ve ever made at Amazon for as long as you’ve been a customer.

    Looking through the purchases was an unexpectedly cathartic experience.

    First, credit where it’s due: I never would have found this page if not for a story on Gizmodo this week by Adam Clark Estes: I’m Starting to Have Serious Doubts About Amazon Prime, in which–well, as the headline says–he breaks down whether Prime is still worth the now $120 annual fee.

    He also mentions this page on Amazon. Make a few quick selections there, and Amazon will quickly put together a spreadsheet that shows everything you’ve ever purchased from Amazon.

    Continue reading here…

    (p.s. this has to be done on the Amazon you use, e.g. .com, .co.uk etc. if you can’t get it to work use this Chrome extension)

    [divider]

    An $18 billion investor has 2 simple tips for young people who are serious about growing their wealth over time

    Congrats! You’re in your first or second full-time job, financially independent, and thinking about how to grow wealth over time.

    For many people like you, investing in a company 401(k) is the best way to set aside money for the future, says John Augustine, the chief investment officer at The Huntington Private Bank, which has over $18 billion in assets under management. Another option, which isn’t only for retirement, despite its name, is an individual retirement account, also known as an IRA.

    Continue reading here…

  • $111,000,000 in 6 months

    $111,000,000 in 6 months

    If you’re into football then you probably know who Lionel Messi is. I’m not into football, but my attention was peaked when I heard he’d earned $111 million dollars in 2018 so far!

    That’s $596,774 per day.

    Which is a pretty obscene amount of money for a footballer to earn IMHO.

    In 2017 he signed a contract that pays him $80 million per year.

    Then he makes $27 million per year in endorsements.

    He has a lifetime deal with Adidas.

    Barcelona consider him so valuable that if he ever leaves, the club buying him will need to pay $835 million.

    Two things…

    1) I doubt I will ever be that wealthy, nor do I ever need to be.

    2) If you get this email to your inbox then my email reputation has recovered from when I killed it last year, because there are enough dollar signs to light up every spam filter going 😀

    Ciao,

    Michael

    [divider]

    How To Shift From Learning To Doing

    Entrepreneurs have to survive a tightrope balancing act when it comes to their own education.

    No group of humans is hungrier for new knowledge and practical wisdom. The best entrepreneurs know how much they don’t know. They constantly seek to close that gap.

    The serious, earnest entrepreneur assembles a personal MBA curriculum for themselves. Endless books. Courses. Events. It never ends.

    Continue reading…

    [divider]

    3 Ways to Become an Industry Influencer in Your First Year

    Here’s why becoming an industry influencer is one of the most impactful things you can do for your small business and your career.

    Establishing yourself as an industry influencer can do wonders, especially during your first year in business. It’s important to come out the gate strong to transform industry peers into loyal fans and followers.

    That’s exactly what I did after I launched my public relations and digital marketing business Flackable in 2014. I knew that an impactful online presence was necessary to grow a business, so made it a priority, particularly focusing on gaining prominence in my own industry.

    And by becoming an industry influencer with the following three steps, I established credibility in my niche market, formed valuable relationships and earned respect and recognition as a thought leader–and you can, too.

    Continue reading…

    [divider]

    A Guide to Content Strategy and Brand Storytelling

    My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing.

    Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams and scale up their businesses.

    Gray got his start as the content manager for WP Curve and helped grow the blog from a single contributor to a multi-person team of guest writers with documented systems and strategies. He helped the startup grow to nearly 1 million in annual recurring revenue.

    Listen to the podcast here…

  • Event Junky

    Event Junky

    Do you like going to seminars?

    Running seminars is big business these days, and you get seminar junkies who go to every single one that they hear about.

    But they’re damn expensive.

    Take Todd Brown’s recent MFA live event…

    Tickets were $997!

    Sell a thousand tickets and you’ve just made a million dollars in sales, before you begin pitching anything from the stage.

    Which is why in recent years the quanitty of seminars being hosted is getting larger and larger.

    The question is… are they worth it?

    IMHO there are two reasions to go to a seminar:

    1) Content
    2) Networking

    If you’re going for networking then you’ve got to be hugely pro-active and know exactly why you want to network, and what you’re going to get out of it.

    There’s no point in networking without having something to offer the people you’re networking with.

    If you’re going for content, then spending nearly a thousand bucks on a ticket, plus flights and hotel accomodation is a lot of money.

    At least, I think it’s a lot of money, but then again I have been known to be kinda tight.

    Like any product or service, some of the seminars have great content and some of them don’t.

    Todd Brown’s MFA had some pretty damn good content, but you’d expect that with speakers like…

    Clayton Makepeace
    Brian Kurtz
    Rich Schefren
    Molly Pittman
    Mike Filsaime
    Ryan Levesque
    Jon Benson
    Dave Dee

    And of course… Todd Brown.

    That’s some serious line-up!

    But the fee is out of reach for a lot of folk, which is why I would recommend you go and buy the notes from someone who went.

    Like these ones.

    This is an awesome way to get all the content, for a fraction of the cost.

    But there’s actually a better reason to get it, other than it costing your thirty bucks instead of a thousand, and that is…

    By definition notes only take into account the most important actionable content.

    When you deliver a speech you know you’ve got an hour, or longer, on stage. So you build your speech to include anecdotes, stories and other things to keep your audience interested and entertained.

    For us folk who just want the nuts and bolts, you can assume that in every hour long speech, there’s about fifteen minutes worth of truly actionable content.

    By getting notes from the event instead of going, you get only the most actionable elements from each speaker. All the fluff is removed.

    And that’s the single best way to move your business forward.

    You don’t want to get bogged down with the fluff, there’s waaaay to much of that anyway.

    So you can save a shite load of cash, and only get the parts that are important.

    Here’s where to get notes from Todd Brown’s 2017 MFA.

    Inside these notes you’ll get:
    The “24-Hour Traffic Trigger” – revealed by Todd Brown – that average marketers in your niche will NEVER be able to afford… but you can put to work (at a profit!) and see real results from within just 24 hours!
    Clayton Makepeace’s almost-unbelievably easy and effective way to create instant trust in your prospects… even if you have no track record… a distinct lack of authority… and zero credibility in your market!

    How Brian Kurtz turns ordinary email leads into ravenous devourers of content who will drop everything the moment they see his name in their inbox… and the fastest and most effective way to do the same for your marketing messages!

    UNKNOWN? Use Rich Schefren’s trick to become an instant authority expert within 25 seconds from the start of any marketing campaign!

    Molly Pittman has 4 simple numbers you need to know so you never again have to wonder about when you need to “trim the fat” from your campaigns and when you need to scale!

    Mike Filsaime’s discovery of the “Ultimate Webinar” close even the greenest and most timid presenters are using to turn webinars into hefty paydays!

    The one simple question Ryan Levesque asks new customers in the very first email to make them fall head-over-heels in love with him and do his bidding!

    Cut your writing time by up to 75% with tested and proven Jon Benson’s “Email Themes”!

    Dave Dee tells you how 5 hours of work can results in a MONSTER DAY of sales… as often as you choose… at least 15 times a year!

    I mean damn, any more than that and you wouldn’t have time to implement it.

    Get all these things right here for just 3% of what people paid to actually attend the event!

    Michael

  • Yours truly has been interviewed (and reveals something nobody likes to talk about)

    Yours truly has been interviewed (and reveals something nobody likes to talk about)

    Before Christmas, I was honoured to have been asked to an interview by Anthony Tilley.

    Anthony, for those of you who may not know, is the king of Solo Ads and list building.

    Over the last year, he’s decided to take his business in a new direction, and help people become solopreneurs.

    He’s been doing this through his Solopreneur podcast. The show is a mix of chat and business advice for both new and established home based business people.

    My interview was the third one in the podcast series, and you can check it out at:

    http://thesolopreneurshow.com/michaelwilding/

    You’ll have to excuse my slightly unruly look. Max, my son, had just been born, he’d been in and out of hospital, and I’d had a serious lack of sleep.

    However, you don’t need to be looking good to share things that can help other people to six figure businesses 😉

    Now, while you can see most of the podcast at http://thesolopreneurshow.com/michaelwilding/

    The really good bits have been hidden inside Anthony’s private Facebook group. I strongly recommend that you hit the button to join his Facebook group, watch the edited version on his site while you wait for approval to the group, and then watch the uncut version in the Facebook group.

    You’re going to love it 🙂

    Here’s the link again.

    http://thesolopreneurshow.com/michaelwilding/

    Michael