This is an email that comes from my own personal experiences that I see repeated in new marketers every day of every week. It’s something that I definitely had when I first started out in the online world of marketing. In fact, it’s probably one of the most common fears from newbies to internet marketing.
And that is…
…the fear of losing subscribers.
I got started online by mistake. I released a course with a partner and after finishing the course a lot of the people who took it wanted to carry on learning and get more advanced methods and techniques.
Well, I was more than happy to do that and so I built my first website, the Race Advisor.
At the time I had no idea how to build a website, and I had no knowledge of internet marketing. It was purely a blog to be able to help those who had joined my course continue to develop their skills further.
But then it grew!
At first I was very excited, but then I found myself with a dilemma.
You see the site had grown so much that it was starting to get expensive to run both in time and costs. I had two choices:
- Shut the blog down
- Find a way to make it pay
I decided to go for option 2, and I’m very pleased I did. But, that meant I was faced with another difficulty. I had never sold anything to my mailing list and now I had to.
What happened if they all left?
I didn’t want to sell too much but I had to sell something to cover my costs.
And the main reason for my concern in this was due to information provided on internet marketing blogs and forums. Almost all of them tell you to send high quality content to your mailing list, and not to market t0 them too much as they will get pissed off and unsubscribe.
The fear of the unsubscribe when you only have a small mailing list is huge. If you only have 1000 people on your mailing list and ten unsubscribe, you’ve lost 1% of your mailing list from a single email!
It’s over six years since that time and I’m now a firm believer that you can hit your mailing list with nothing but sales email after sales email and have a very strong business. After all, if you’re not selling anything then you’re not running a business.
In fact, it’s not only a belief. You will find a number of the biggest marketers do exactly that. Yes, of course, a lot of people unsubscribe. But these are people who aren’t going to buy and so the big marketers don’t want them on their mailing list.
I’ll admit that it’s not my style to send purely sales emails, I like to provide a lot of good content as well and…
…this is the killer combination.
If you provide very high quality content two or three times a week, then you can also send three to five sales emails each week and get a very high response from them.
Because you’re establishing yourself as someone who knows what they’re talking about and can be trusted because your content is better than anything else out there and… you only send your readers to high quality products!
What you need to remember is that there will always be people who unsubscribe from your mailing list. That’s part and parcel of running an internet marketing business. There is nothing to be scared about this happening.
Never forget that you’re running a business. If someone unsubscribes because you’ve sent a promotion for a service you believe in, then they would never have been a customer. And if you’re going to be able to grow and provide more top-quality content for your loyal readers, then you MUST sell services so that you business can survive.
What do you think?