Sometimes you just want something, even if you know it’s going to suck.

I’m a sucker for sushi. I always want it, and where we’ve moved there are no sushi restaurants. Seriously, the closest one is nearly an hours drive away. I mean WTF?!

If we ever move again, sushi restaurants are going to be a part of my search criteria.

Anyhoo… with this withdrawal of sushi availability, my cravings have got worse.

So, when we were on the way back from the hospital today, I pulled into the gas station to fill up, went into pay and..

…sitting in the glass cabinet with a halo around them were packs of sushi.

In reality, they probably didn’t have a halo around them. To be honest, it was more likely to be a rim of dirt stuck between the window and the sushi.

But I didn’t see that.

All I saw was something I wanted, something I craved.

Guess what I did… I bought it.

And it was rank.

I don’t me a little bit bad, I mean seriously gross.

Even though it was gross I still ate it, because I was desperate for it.

Gas stations don’t need to do any marketing, because their buyers are trapped. There is nowhere else to go to buy stuff. All they need to do, is to make sure they’ve got enough variety that there’s something for everyone.

As marketers we want to find the folk like me, the folk who are desperate. Then we make stuff to sell  them.

It doesn’t matter if you’re a network marketer, affiliate marketer, ecommerce marketer, heck… it doesn’t matter what kind of online business you want to go into, the principles are the same.

Do you know what… if you’re not selling as much as you think you should be, then the chances are you’ve made a mistake with your audience.

Look at your audience, who’s visiting your website, what are they reading (Google Analytics is useful for something) then ask yourself…

Am I giving them what they’re desperate for?

If the answer is ‘no’ or ‘I’m not sure’, then you better damn well go and find out and give it to them, coz if you don’t, somebody else will, and they’ll be taking the money you could be earning 😉

Michael

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