How to send 120,000 for twelve bucks

By Posted on 3 min read 1486 views

I promised yesterday that I’d share with you how to send emails for a fraction of the price of an autoresponder company.

What you need to do is:

1) Download mailing software
2) Install it on one of your websites
3) Connect it to an SMTP server

Three simple steps, and if you’ve got a decent hosting company they may even do the installation part for you!

The email software you want to use is called MailWizz, and you can get it from here:

That’s not an affiliate link, it’s direct to the sales page for the software.

At $54, it doesn’t come much cheaper than this.

Once you’ve installed MailWizz you can simply connect it to any SMTP server (this is what sends the email out to everyone).

The list of servers you can connect to is extensive, and includes:

Amazon SES
Dyn Web
Elastic Email
Spark Post

There are a bunch of others and, of course, your own SMTP server which your hosting can setup for you.

While running your own SMTP server is cheapest, it’s also the most complicated, so I wouldn’t recommend it unless you’re prepared to get your hands dirty!

I’d choose one of the third party servers and connect to them instead.

To give you an idea of the difference in pricing, let’s assume a list of 10,000 emails that you send to three times per week.

That equates to 120,000 emails per month.

This would cost you $69 per month in Aweber (which is a good benchmark for autoresponders), although it’s worth bearing in mind that if you have 10,001 subscribers the price would jump to $149.

However, for that price you can send as many emails to those leads as you like per month, you could send twenty emails each day if you wanted to.

In contrast, let’s look at Amazon SES, for a comparison price, who charge $0.10 per 1000 emails sent. We’ve estimated that we’ll send 120,000 emails per month which would be a whopping total of $12 per month!

That’s $57 cheaper than Aweber per month.

In fact, to reach the same monthly cost of Aweber you would need to send 690,000 emails a month or 16 emails per week.

The bottom line is… it’s waaaaaay cheaper.

But let’s forget about money for a moment, because here’s the big kicker, and the reason I think everyone should run their own mailing software…

If you have your own mailing software installed on your website, then you are in complete control of all the leads.

And that’s very important.

If you use Aweber, GetResponse, MailChimp or any other provider, they can shut your account down instantly and you can’t access your leads.

This is such an issue that people have developed programs specifically to back up your mailing lists from these providers.

If you use your own software, then if Amazon (or any other) SMTP server shuts you down, you don’t lose any of your leads (although you may want to consider why you got shut down), all you need to do is get another SMTP server running and you can start emailing again.

Since we’re in the email marketing business, why the heck would you want someone else to have control over your most valuable asset?!

The benefits are:

* Cheaper
* Complete ownership of email lists

The negatives are:

* You have to set it up once

If you ask me, it’s a no-brainer.


P.S. If you’re a high volume emailer (spending $200+ per month on emailing) and would like to be connected with someone who can get you an 80% or higher inbox rate, then let me know.

P.P.S. You know what to do with those adverts 😉

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  • nnamdi
    August 3, 2019

    please i have issues fixing up my mailwiz , the optin page i connected, once i put email and name it should redirect to thank you page but it doesn’t?

    • Michael Wilding
      August 7, 2019

      You can set this in Lists > Pages > Subscription Confirmed page. At the bottom of this page you can set the page you want it to redirect to. Please note that you have to enable this feature in the Backend > Extensions.