We’re staying with friends at the moment and they’ve got a real fire.

Depending on where about in the world you are, this may not be any big deal. But in London… not many people have fireplaces. At least not the sort that actually take wood and can be used.

Now what does every male of the human race do when they see a fire?

Get it started.

It’s some kinda sign of masculine ability.

I think that it’s to do with wanting to create something out of nothing, some kind of inbuilt animal need for fire.

My first attempt was pretty awesome. Everybody was impressed.

But then I’ve spent a lot of time travelling, and quite a chunk of that in jungles, where you need to be able to light fires if you want to eat. So I kinda cheated a bit.

To be honest I find creating products far more of a pain in the ass. If you’ve ever created a product then you’ll know what a pain in the ass it can be.

Seriously, it’s damn hard work.

As is putting a product launch together and everything that comes with it.

Now imagine doing all that and then finding nobody wants the product.

Has that happened to you?

Because if it has then you know that it sucks balls. Big time.

The secret is to sell your product before you’ve made it. 

It’s a frickin awesome way to make sure your product is viable before you even build it. And… you can do this with just a mailing list and a crappy sales page. Heck, you don’t even need a sales page. You can do it all from email if you like.

It’s quick.

It’s fast.

And you can find out the demand for your product before you’ve spent all the hours in building it.

Want to know more about how to do this in just three steps?

Ask me for the info in our Facebook group here and if at least 5 people ask then I’ll post the three steps.

(You’ve got to be part of my Marketing Mastermind to access the Facebook Group, you can join here… it’s Free!)

I’ve got a bunch of stuff I want to chat about today. So I’ll be back in a few hours.

See you then,


P.S. If you’re not yet a member of our private Facebook group then hit the Join button and I’ll approve your request ASAP.

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