Marketing Godfather

By Posted on 2 min read 1024 views

How often do you sit down in front of your computer, get ready to write an email, and then spend half an hour trying to come up with the subject line?

If you’re anything like most marketers, it’s going to happen at least once a day.

It certainly happens to me every day.

I was asked recently how I kept coming up with subject lines and content ideas for my emails. How is it that I never struggle to find something to write about?

My answer…

Who says I never struggle to find something to write about!

Every morning, when I sit down to write my emails for the day, I have absolutely no idea what I’m going to write about.

Sometimes it comes easily, sometimes it doesn’t.

The days it comes easily we don’t have to worry about. It’s the days where we struggle to find something to write about that we need techniques in place that allow us to overcome the hurdle and get something out there.

So what do you do?

You’ve got to look around you for inspiration, anything and everything.

I always start with the subject line.


Because that’s what’s going to grab your readers attention. That’s what’s going to pull them into read the rest of your email.

But not only that, it also gives you a starting point for your email.

And ultimately, your subject line is only going to be a few words.

One easy thing to do is go to your bookshelf and check out your books and DVD’s. Use their titles to give you inspiration.

After all, the chances are they’ve sold millions of copies, so the titles have probably worked well 😉


P.S. It’s now too late to get this month’s Business Ignition, because it’s hit the delivery company today, but it’s not to late to get your online business blueprint, and next month’s edition of the magazine.

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