This is probably one of the strangest weeks of my life. It was my birthday on Sunday and it’s my dad’s funeral on Thursday.

That creates a very strange sensation.

My dad was a story-teller. Heck, he wasn’t just a story teller, he was probably the best damn story-teller I’ve ever known.

But while he could have a room packed with people in suspense one second and laughing the next, for some reason when he wrote it down on paper it just wasn’t the same.

That didn’t stop him though. He wrote up to four books a year.

Pretty damn impressive.

Over the years I tried to get him to work with a ghost-writer. Somebody who could record him telling his stories and then put them down on paper for him. But he never wanted to.

Which means that only very few ever got published.

Now that’s okay. Because he used his writing as a cathartic process. In fact, it wasn’t really about selling books at all for him.

But for those of us who are about bizniss, we can take a very important lesson from this.

Focus on what you’re good at, whether that’s writing stories, product creation, copy writing, website development. It doesn’t matter. And then… find someone else to do all the other stuff.

You’re time will always be better spent working on the thing you’re best at.

And ultimately… if you build your bizniss this way then it’s completely scaleable. Try doing everything yourself and you’ll end up having a break down.

If you’re not sure what you’re best at and are gonna go out and learn something. Then learn how to build profitable email lists. Do that and you’ll never need to “work” again.

Over and out.


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  • kitty bart
    July 31, 2016

    my sincerest condolences to you and your family. i just learned of your father”s passing.

    • Michael Wilding
      August 1, 2016

      Many thanks Kitty.

  • Nicola
    August 1, 2016

    Feeling for you. Lots of love, Nicola

    • Michael Wilding
      August 1, 2016

      Thank you Nicola.