By Michael Wilding Posted on 
The bigger the list the better. Right? Wrong. You can be a big player with a tiny mailing list. I was at a networking event about six months ago, and this guy comes up to me and starts talking at me about mailing lists. He asks me the size of my list …
By Michael Wilding Posted on 
The email that I sent Saturday evening ranks as the lowest opened email I’ve had in years. Just 2.6% of people opened it. That’s partly due to my subject line which works really well in some markets, but obviously not for you guys! Anyhoo… That’s besides the point. For those of you …
By Michael Wilding Posted on 
This post is kinda like a service notification, but far more entertaining. Starting from Monday I’m going to be unsubscribing people from my email list. In fact I’m going to do more than that, I’m going to be unsubscribing people and blocking them from re-joining for 90 days. I bet you’ve never …
By Michael Wilding Posted on 
I got a sharp reminder yesterday that I’d forgotten to send you the details of my daily routine. I’m sorry, I’ve got so much I want to share with you that sometimes I lose track. Doesn’t happen often, but it did yesterday. But all’s well, because… I’m going to share it with …
By Michael Wilding Posted on 
I know what you’re thinking… you bad person 😉 I’m talking about content. Every single page online has a ton of content on it, and if you’re going to build a website then you’re also going to need a ton of content. But with Google and other search engines now properly taking …