Without any doubt the biggest cause of failure to succeed is inaction. And that is what I want to tackle today.
Whatever it is you want to do from starting your own business to learning how to draw, 99% of the time you’ll be able to find somebody online selling a course that teaches you exactly how to do that.
Some of those courses are good, some are bad and most will be very average.
But most will have one thing in common…
Very good sales pages.
And that means even if they’re teaching you how to do something using a similar technique that you already know, you’re not going to know that until you purchase it and the curiosity to know how they’re going to teach you burns in your mind until you purchase it.
After all, that’s the whole point of good sales copy.
The current issue that most people face is that they actually enjoy searching for the knowledge more than learning how to do something.
And this results in two things:
- Never actually taking action on the knowledge you’ve learned
- Spending a lot of money on products that teach you the same thing
You don’t see this anywhere clearer than in the Internet Marketing niche. Of course there are lots of clever things that you can do to generate more customers and make more money online, but at the end of the day most people who are actually making money only use a fraction of them.
They use the one or two things that work for them.
In fact quite often they’re selling products on how to do things that they don’t even use in their own businesses!
And without a doubt the majority of knowledge inside those products will be available, for free, somewhere on the web if you have the time and patience to search for them. I’m not talking about copies of the actual products, but the knowledge contained inside them.
For example a lot of the posts available on this blog will contain knowledge that other people would wrap into a product and charge for.
In fact there’s very little new in terms of strategies and techniques that are sold, they’re just re-hashing knowledge and packaging it differently. But the curiosity of what they’ve done makes you want to purchase it.
But the problem is you then end up with a ton of products from the very cheap to the very expensive.
They contain videos, PDF’s, software, applications, cheat sheets and more. Often they come with bonuses that contain more of the same but focusing on a different technique.
Very quickly you have a huge amount of information.
And it’s not just the raw information you need to achieve what you want, because product creators want to make sure that you feel like you’re getting value so everything gets padded out.
After all, most people who pay $97 for a product would complain or ask for a refund if it only contained two pages. Even if those two pages were everything you needed to know to make it successful.
Why? Because we’re trained to think that value comes in the form of quantity.
All this means is that you’re going to end up with so much information that it’s going to be literally impossible to go through it all.
So you skim through it instead and put into practise parts of it, which are most likely the wrong parts and so they don’t work.
Which means the product gets shelved and you go off and buy next the product and continue to drive the information overload.
If you continue to do this then I can guarantee one thing… you’re going to be very unlikely to succeed at what you’re trying to do.
You may already have recognised that this is something you do. If you have then stop doing it immediately, today.
Instead I want you to follow these steps:
- Write down in one sentence what it is you want to achieve.
- Write down in one sentence the strategy that you’ve read about which interests you most to achieve the goal in step one.
- Look for everything you have on that strategy on your computer, if you don’t have much then go online and search for techniques to use (but only that information which is shared freely).
- Condense this information into your own document.
- Apply your strategy for a minimum of three months.
All of those steps should be clear, with the exception of step four… “Condense this information into your own document”.
What I mean by this is that I want you to create a new document. Open it up and alongside open up the first piece of information (product or blog post) that you have on how to achieve what you want to do.
Read it in detail. If it’s broken down into chapters or videos then just go through one at a time.
As you go through it make notes on the parts which relate to actual technique and strategy. Leave out any fluff.
When you’ve finished going through the first one you will have a set of condensed notes showing how to implement the strategy and techniques contained in what you were just reading or watching.
Repeat this process for the next product or blog post you have but don’t create a new document. Add to the document you’ve already got by going back to stages and adding in any new information or techniques that can help.
As you go through all the products and blog posts you already have you’ll find that you add less and less information to your notes each time. That’s because almost every product within the strategy you’re focusing on will teach the same thing, with maybe a few different tweaks.
By the time you’ve finished this process you will have created your own playbook on how to do exactly what it is you want to do.
Now all you need to do is take action. And serious action.
You wouldn’t buy a business and give up on it after a few days or weeks would you?
So don’t do the same here. Make sure you spend at least three months implementing your playbook. Along the way you can make adjustments as you learn, but keep putting it into practice until you have it working.
And don’t forget… once you’ve created your own playbook and are implementing a technique, don’t get distracted by other products or other methods. Focus only on what you are doing. There will be plenty of time to look at other methods when you’ve got the current one working.
MargaretOctober 21, 2015
Thank you for this much needed advice. I was well aware of the learning method you suggest and have used it for other purposes but have I applied it to my blogging and marketing struggles? Of course not. It just didn’t occur to me. I’m overwhelmed with information. So thanks for nudge in the right direction.
I greatly appreciate the quality information that you are providing free of charge. It stands out from the crap that floods the internet. Thanks for your generosity.
Michael WildingOctober 21, 2015
Thank you for the comment and feedback Margaret 🙂