The Narcissistic Truth

By Posted on 2 min read 813 views

Internet marketers are narcissists.

“Narcissism is the pursuit of gratification from vanity or egotistic admiration of one’s own attributes. The term originated from Greek mythology, where the young Narcissus fell in love with his own image reflected in a pool of water.” – Wikipedia

Time and time again I see folk launch a product, only for it to fall flat on its face. And it’s because you haven’t really thought about your audience.

Heck, I used to be as guilty as anyone else.

A few years back I made a piece of software. It was something that I’d been wanting to make forever, and I ‘knew’ everybody would love it. I spent nearly $50,000 developing it, because I knew it was going to do something better than anything else.

And… it did. It was awesome.

What happened?

I never even released it!

A group of beta testers came in to help me, and the resounding report was… it’s too complicated.

It worked, but the learning curve was too great. The time you had to spend was too long.

In a nutshell, I hadn’t thought about my audience, I’d built it because I wanted to.

That was a $50,000 lesson in what not to do when developing a product. I’ve never done it again.

Bottom line…

Think about your buyers first when creating a new product. Put yourself in their shoes. Would you want what you’re offering.

Learn from my $50,000 lesson.


P.S. I’m just waiting for the proof copy of my book to arrive, and then I’m going to be releasing Business Ignition. It’s a book (posted to your door) that reveals a step-by-step plan to building an online business in less than a month, from scratch. Then you’ll continue to get a monthly newsletter, the type that’s written on paper made from trees, which is packed with advice you can take immediate action on.

It’s not gonna be cheap. But I’m considering giving a lifetime discount for the early-birds on this list:

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