Why do so many people fail online?

By Posted on 3 min read 1054 views

The most popular thread in the Warrior Forum currently is the question:

Why there are a lot of people fail to make money online?

There are a ton of answers to this question in the thread, and I’ll leave you to browse them here if you want to.

I’ve got to be honest, I haven’t read that many of them because I got bored by the third one down.

It’s rare that I go into any forums these days, but occasionally I like to pop in and see what the big questions are.

The problem for me, is that these forums are generally full of people giving advice on how to do things they’ve never managed to do themselves. And life’s too short for that!

However, this is a great question, and one that troubles a lot of people. So I thought I’d send you my answer personally 😉

I believe people fail to make money online for a combination of reasons.



It takes just a few seconds of Googling to find a ton of people offering to show you how to make “easy” cash online.

Often these sales pages use blind copy, which means they don’t actually tell you what you’re paying for, just the results you can expect.

Read enough of these and you’ll begin to believe that you can make money online without doing any work.

And that’s simply not true.

Unless you can afford a team of people to do the work for you, which you probably can’t if you’re looking to make some extra money online!

This unrealistic expectation follows people around for years as they try and make it happen. A simple adjustment in the expectation of what you need to put in, what you can expect to get out, and when, would make a huge difference.


No investment required.

Let’s look at this seriously… you cannot expect any kind of return (from anything) without putting some kind of investment in. This could be financial or time, but some level of serious investment is going to have to be made if you want to make it work.


Not realising failure is your friend.

Try once and fail. Don’t give up on an approach or idea. Just because it didn’t work the first time doesn’t mean it won’t work!

You’re best friend is failure. Every time you try something that doesn’t work you learn how to do it, how much time it takes, whether you enjoy it, whether you can outsource it, which parts may have worked, which parts are never going to work.

Do this enough times and you’ll find that you’ll inherently get an instinct for whether an approach is likely to be successful or not.


Because you’ll have tried parts of it before.

Nothing beats experience, and the best experience is when it doesn’t go your way and you need to adapt and change.


Nothing happens overnight.

This is kinda linked to reason number one, but it’s important to understand that nothing happens overnight.

You don’t start a business online and have hundreds in your bank account the next day.

It just doesn’t work like that.

Yup, there were the glory days when that could happen, but you missed out on them by nearly two decades so don’t kid yourself they’re going to happen to you now.

Think of it like a business.


Yes, it’s a business, it has the same timescales (generally) as a normal business, and if you don’t treat it that way then it won’t work. So expect to work for a year with little to no return. In the second year you can focus on where the little return in year one came from and make it bigger, in year three you can grow on this foundation and start to increase turnover seriously.

That’s three years, not hours.

If you want to make money online you need to be serious about it, in just the same way you would if you were starting a restaurant, hotel or shop. It’s no different.

Over and out,


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