Ever felt like crawling into a hole and never coming out?<\/p>\n
That\u2019s what I felt when I realised that a product development I’d been working on for nine months was a waste of time. Not only had I been developing it for nine months, but it\u2019d also cost me $40,000.<\/p>\n
Damn.<\/p>\n
Let me tell you that hurts.<\/p>\n
And what was the reason? My own stupidity.<\/i><\/p>\n
You see I\u2019d wanted to create this product for years. In fact I\u2019d become desperate to create it. Desperate to the point where I was no longer focusing on the crucial questions you need to ask when creating a product.<\/p>\n
Yes it would solve a problem that people in the market had, and it worked well.<\/p>\n
The issue\u2026 it was too damn complex to use. The learning curve was too steep.<\/p>\n
FFS. I shoulda known that was going to be the case. And I use lean development techniques, which means nothing should take that long to build. If it\u2019s going to take longer than eight weeks to create the first release, then there\u2019s a problem and I should be re-looking at the product to see what it is.<\/p>\n
When creating a product you need a complete step-by-step process so that you don\u2019t spend a dime before your 99% sure it\u2019s going to work.<\/p>\n
Here are my three rules:<\/p>\n
If you\u2019re looking for more details on how to create products then Sarah Staar has a pretty damn good course on it here.<\/a><\/p>\n All the best,<\/p>\n Michael<\/p>\n P.S. Sarah\u2019s course isn\u2019t that new, but the information in it is timeless, and it\u2019s cheap as chips. Here you go:<\/p>\n