When we first arrived at our new house we were a bit lost.<\/p>\n
We\u2019d come from London and moved out to a town in the country. If you\u2019ve moved from a big city to the country then you\u2019ll know where I\u2019m coming from.<\/p>\n
Everything\u2019s just a little bit different. You prepare yourself for shops to not be open as much, for there to be less choice.<\/p>\n
Particularly when you live the way we used to.<\/p>\n
We were the classic city living couple. There was almost never anything in the fridge, except a few bottles of wine. When we were hungry we walked down to the local store, whatever the time, and picked up dinner. Or\u2026 quite often just ordered a take-out.<\/p>\n
There was very little planning. Everything was accessed on-demand.<\/p>\n
Then we moved out, and we were very aware that the whole access on-demand thing was very unlikely to happen.<\/p>\n
Not only that, but we\u2019d been spending a fortune for the privilege of access on-demand.<\/p>\n
After all, who goes to the store when they\u2019re hungry to buy dinner and doesn\u2019t come away with a whole load of other stuff they fancy but are never going to eat!<\/p>\n
Anyhoo\u2026.<\/p>\n
We\u2019d just moved in to our new home and the first person to ring our doorbell was the milkman.<\/p>\n
We had a quick chat and he gave us a couple of pints of milk, no charge.<\/p>\n
That was smart. Very smart.<\/p>\n
Why?<\/p>\n
Because we remembered that he was the first person to come and say hi. We remembered that he gave us a couple of pints of milk for free and we remembered that we felt welcomed.<\/p>\n
It\u2019s the last bit that\u2019s the most important.<\/p>\n
His milk is probably double what it costs to buy down at the store, and the store\u2019s only a five minute walk away.<\/p>\n
But\u2026 a few days later we not only set up a regular order for milk from him, we also order a variety of fruit juices and every now and then add to that some yoghurt, vegetables, biscuits and cake.<\/p>\n
Why do we pay double the price we could pay?<\/p>\n
Because he welcomed us.<\/p>\n
And we justify it because he delivers it and saves us a five minute walk every week. That\u2019s only our justification though.<\/p>\n
The first impression to your customers is very important. It\u2019s the difference between a customer for life and someone who walks away and never thinks of you again.<\/p>\n
The first time a potential customer comes to you, give the best impression going. You don\u2019t necessarily need their business today, but you want it next week, the week after and then every month after that.<\/p>\n
So make sure whatever you\u2019re giving is good!<\/p>\n
Michael<\/p>\n
P.S. PLR ain\u2019t good, don\u2019t use it.<\/p>\n