This is probably one of the strangest weeks of my life. It was my birthday on Sunday and it\u2019s my dad\u2019s funeral on Thursday.<\/p>\n
That creates a very strange sensation.<\/p>\n
My dad was a story-teller. Heck, he wasn\u2019t just a story teller, he was probably the best damn story-teller I\u2019ve ever known.<\/p>\n
But while he could have a room packed with people in suspense one second and laughing the next, for some reason when he wrote it down on paper it just wasn\u2019t the same.<\/p>\n
That didn\u2019t stop him though. He wrote up to four books a year.<\/p>\n
Pretty damn impressive.<\/p>\n
Over the years I tried to get him to work with a ghost-writer. Somebody who could record him telling his stories and then put them down on paper for him. But he never wanted to.<\/p>\n
Which means that only very few ever got published.<\/p>\n
Now that\u2019s okay. Because he used his writing as a cathartic process. In fact, it wasn\u2019t really about selling books at all for him.<\/p>\n
But for those of us who are about bizniss, we can take a very important lesson from this.<\/p>\n
Focus on what you\u2019re good at, whether that\u2019s writing stories, product creation, copy writing, website development. It doesn\u2019t matter. And then\u2026 find someone else to do all the other stuff.<\/p>\n
You\u2019re time will always be better spent working on the thing you\u2019re best at.<\/p>\n
And ultimately\u2026 if you build your bizniss this way then it\u2019s completely scaleable. Try doing everything yourself and you\u2019ll end up having a break down.<\/p>\n
If you\u2019re not sure what you\u2019re best at and are gonna go out and learn something. Then learn how to build profitable email lists. Do that and you\u2019ll never need to \u201cwork\u201d again.<\/p>\n