I\u2019m shocked.<\/p>\n
And I\u2019m not talking about the result of the EU referendum (if you\u2019ve been following it), or any other specific political event.<\/p>\n
I\u2019m shocked at the way politicians are using headlines to create fear in order to make you vote the way they want you to.<\/p>\n
It doesn\u2019t matter what side of the fence you sit on. It doesn\u2019t matter what country you\u2019re in. They\u2019re all doing the same thing.<\/p>\n
As marketers we know that fear based headlines work. They work extremely well.<\/p>\n
But we also know\u2026<\/p>\n
If you use them too often then they start to have the opposite effect.<\/i><\/p>\n
And politicians are sure as hell using them too often.<\/p>\n
Which is why when there is any form of voting, like the one we just had in the UK, it\u2019s impossible for people to predict which way the country will vote.<\/p>\n
Bringing it back to marketing, we know the marketers who use these fear based headlines incessantly generally\u2026<\/p>\n
Okay, so you may not think that\u2019s bringing it back to marketing. Anyhoo\u2026<\/p>\n
Let\u2019s learn a lesson here for your business. If you constantly use fear in your headlines and fear in your marketing then it will, eventually, backfire.<\/p>\n
So on Monday I\u2019m going to share five alternatives that are just as effective.<\/p>\n
See you then,<\/p>\n
Michael<\/p>\n
P.S. Don\u2019t forget you can pre-register to get early notification when my book and newsletter (delivered directly to your door) is released.<\/p>\n