My mum\u2019s decided to do some volunteering work, and she found an \u201cexotic pet refuge\u201d near by that needed some help with their admin.<\/p>\n
It sounded interesting, so I offered to drive her down to this refuge to meet them.<\/p>\n
And wow, what I saw was nothing like what I was expecting!<\/p>\n
We found the gate which led into it, and rang the doorbell. One of those bells where you have to spin it as fast as possible to make a sound.<\/p>\n
The zookeeper, Jane, came out too greet us, and what a lovely person.<\/p>\n
Anyhoo, this place was awesome.<\/p>\n
It had reptiles, snakes, alligators, monkeys, wolves, owls, meerkats, lynx and loads of wild cats.<\/p>\n
The story behind it is even more incredible\u2026<\/i><\/p>\n
Pam, the lady who owns it, started it when someone came to her with an injured bird.<\/p>\n
And since then, it\u2019s been a labour of love.<\/p>\n
There\u2019s only one full-time employee, Jane. All the enclosures are built by volunteers. All the care of animals is done by volunteers, overseen by Jane.<\/p>\n
Pam\u2019s son heads-up the volunteers who build the enclosures.<\/p>\n
They make next-to-no money.<\/p>\n
And the place is wonderful.<\/p>\n
Who\u2019d have thought that in the middle of some fields, in the middle of a small village, in the middle of England, was a refuge that had exotic animals brought to it from some of the largest animal charities in the country.<\/p>\n
But here\u2019s the thing\u2026<\/p>\n
They pretty much do no marketing at the moment. At least, not compared to the big charities.<\/p>\n
And then I realised, the business model in Business Ignition would work for this business.<\/p>\n
This is something they can implement, takes very little time, and will help to grow their profile.<\/p>\n
The principles of making money are universal, whether you\u2019re running an Exotic Pet Refuge, or selling ebooks.<\/p>\n
You can get your sticky fingers on the how, by visiting this website.<\/p>\n