Have you seen Containment?<\/p>\n
Yes, I know it\u2019s been cancelled over in the U.S., but over here it\u2019s only just started. So, you may say, I\u2019m kinda behind.<\/p>\n
We\u2019re a few episodes into it, and the they\u2019ve already put containers around the \u2018diseased\u2019 area, and aren\u2019t letting anybody in or out.<\/p>\n
If anybody does try and get out\u2026 they shoot them.<\/p>\n
To be honest, I find shows like that kinda frightening. Because I think that\u2019s exactly what they would do if a deadly virus was spreading faster than they could control.<\/p>\n
They\u2019d cast a net, and everybody in it would be stuck there.<\/p>\n
Which is when I turned to Holly and said\u2026<\/p>\n
\u2018That\u2019s the complete opposite of email marketing<\/i>\u2019<\/p>\n
Admittedly, this was rapidly followed by that slow turn of the head and roll of the eyes, which invariably comes when I start talking about internet marketing in the middle of a TV show.<\/p>\n
But it\u2019s true!<\/p>\n
In email marketing you cast your net wide, and gather in subscribers.<\/p>\n
Only a percentage of these subscribers, will actually want to read what you write. The rest will be after the freebie you offered, and then a whole bunch won\u2019t even know why they entered their email. I know it\u2019s weird, but it happens.<\/p>\n
Anyhoo\u2026 what you don\u2019t want to do is\u2026<\/p>\n
Trap them.<\/p>\n
Heck no.<\/p>\n
You want to do the absolute opposite. Let them go.<\/p>\n
Hell\u2026 encourage them to go.<\/p>\n
If they don\u2019t want to read your content, then you don\u2019t want to send it to them.<\/p>\n
Yes, email marketing is cheap. But it sure as s**t ain\u2019t free.<\/p>\n
You\u2019ve got to pay that pesky autoresponder company, for every single lead you have on your email list.<\/p>\n
So, if somebody doesn\u2019t want to be there, adios amigos.<\/p>\n
And honestly, there\u2019s no point in someone being on your email list if they don\u2019t want to be there. Yeah, your ego may take a hit, because the total numbers go down. But the total number is irrelevant, if only a fraction are opening or clicking. That\u2019s the real number, and because of your ego, you\u2019re just paying to send emails to the rest.<\/p>\n
How do I manage my email lists?<\/p>\n
It\u2019s going to be outlined, in detail, in the next issue of Business Ignition.<\/p>\n