Sometimes you just want something, even if you know it\u2019s going to suck.<\/p>\n
I\u2019m a sucker for sushi. I always want it, and where we\u2019ve moved there are no sushi restaurants. Seriously, the closest one is nearly an hours drive away. I mean WTF?!<\/p>\n
If we ever move again, sushi restaurants are going to be a part of my search criteria.<\/p>\n
Anyhoo\u2026 with this withdrawal of sushi availability, my cravings have got worse.<\/p>\n
So, when we were on the way back from the hospital today, I pulled into the gas station to fill up, went into pay and..<\/p>\n
\u2026sitting in the glass cabinet with a halo around them were packs of sushi.<\/i><\/p>\n
In reality, they probably didn\u2019t have a halo around them. To be honest, it was more likely to be a rim of dirt stuck between the window and the sushi.<\/p>\n
But I didn\u2019t see that.<\/p>\n
All I saw was something I wanted, something I craved.<\/p>\n
Guess what I did\u2026 I bought it.<\/p>\n
And it was rank.<\/p>\n
I don\u2019t me a little bit bad, I mean seriously gross.<\/p>\n
Even though it was gross I still ate it, because I was desperate for it.<\/p>\n
Gas stations don\u2019t need to do any marketing, because their buyers are trapped. There is nowhere else to go to buy stuff. All they need to do, is to make sure they\u2019ve got enough variety that there\u2019s something for everyone.<\/p>\n
As marketers we want to find the folk like me, the folk who are desperate. Then we make stuff to sell\u00a0 them.<\/p>\n
It doesn\u2019t matter if you\u2019re a network marketer, affiliate marketer, ecommerce marketer, heck\u2026 it doesn\u2019t matter what kind of online business you want to go into, the principles are the same.<\/p>\n
Do you know what\u2026 if you\u2019re not selling as much as you think you should be, then the chances are you\u2019ve made a mistake with your audience.<\/p>\n
Look at your audience, who\u2019s visiting your website, what are they reading (Google Analytics is useful for something) then ask yourself\u2026<\/p>\n
Am I giving them what they\u2019re desperate for?<\/i><\/p>\n
If the answer is \u2018no\u2019 or \u2018I\u2019m not sure\u2019, then you better damn well go and find out and give it to them, coz if you don\u2019t, somebody else will, and they\u2019ll be taking the money you could be earning \ud83d\ude09<\/p>\n
Michael<\/p>\n","protected":false},"excerpt":{"rendered":"
Sometimes you just want something, even if you know it\u2019s going to suck.\nI\u2019m a sucker for sushi. I always want it, and where we\u2019ve moved there are no sushi restaurants. Seriously, the closest one is nearly an hours drive away. I mean WTF?!\nIf we ever move again, sushi restaurants are …<\/p>","protected":false},"author":1,"featured_media":2682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8,52],"tags":[188],"location":[],"_links":{"self":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/2681"}],"collection":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/comments?post=2681"}],"version-history":[{"count":0,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/2681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media\/2682"}],"wp:attachment":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media?parent=2681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/categories?post=2681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/tags?post=2681"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/location?post=2681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}