It’s easy to get worked up over\u00a0sales copy. I remember when I used to get worked up by it all the time!<\/p>\n
When I first got started, I didn’t even know what sales copy was. If that’s you, it’s the writing on the sales page that sells you the product \ud83d\ude42<\/p>\n
Anyhoo… it used to freak me out.\u00a0I knew that it had to be good. After all, if it wasn’t\u00a0good then I\u00a0wasn’t\u00a0going to make any money.<\/p>\n
Problem was, at the same time I’d read advice saying that it would take years to become a copywriter. Well I didn’t have\u00a0years to\u00a0learn to write copy,\u00a0I needed to start selling my product.<\/p>\n
So then I started looking at hiring\u00a0a copywriter.<\/p>\n
That presented me with a new problem…<\/p>\n
…because I couldn’t write copy myself,\u00a0I didn’t know what I was looking for in a copywriter!<\/p>\n
How the\u00a0hell are you supposed to hire someone to do a job you don’t\u00a0understand?<\/p>\n
I knew exactly what to do, I went to ask other people and read what others had done.<\/p>\n
Great idea!<\/p>\n
Nuh uh.<\/p>\n
Once again the advice was completely conflicting. Some folk said a good copywriter would be charging a minimum of $2000 for a sales page (which is true), but there was no way I could afford that.\u00a0I had $500, maybe $750 max to spend on sales copy.<\/p>\n
To be honest, even that was stretching it a bit.<\/p>\n
But, was there any point in\u00a0hiring someone for what was a lot of money to me, if they weren’t going to be good.<\/p>\n
Agggggghhhh.<\/p>\n
It was a frickin nightmare.<\/p>\n
In the end, I hired a copywriter for $500.\u00a0The copy looked great to me. But what the heck did I know! Apparently nothing. I sold two copies of the product at $27 a piece.<\/p>\n
Was it the copywriting? Possibly.<\/p>\n
Was it the list? Possibly.<\/p>\n
Was it my relationship to the list? Possibly.<\/p>\n
The honest truth is, there’s no way for me to ever know. So I don’t even\u00a0bother to worry about it.<\/p>\n
What I should have done, is not get stressed about sales copy.<\/p>\n
There’s a lot of emphasis on it because it’s what sells your product.<\/p>\n
But… most companies don’t get their sales copy right first time. Yup, the better your copywriter, the closer you’ll be to great copy first time out the gate, but most people adjust it once they see the results of split-tests.<\/p>\n
If you don’t want to do split-tests, you still don’t need to sweat it, because I can make it even easier.<\/p>\n
Something that most people don’t realise is…<\/p>\n
If you know your niche well, and I mean really well, then the best person to write your copy is… you.<\/em><\/p>\n Obviously you know your niche well, because your on my mailing list and I always bang on about choosing something you know and love, and not choosing something like IM, Dating or Dog Training just\u00a0because some guru has told you\u00a0that you should.<\/p>\n So you’re\u00a0building a list in something you know\u00a0inside out\u00a0and love. Right?<\/p>\n If you know\u00a0your market that well, then the best person to write the copy is… you.<\/p>\n