{"id":3069,"date":"2017-07-14T13:14:46","date_gmt":"2017-07-14T13:14:46","guid":{"rendered":"https:\/\/michaelwilding.com\/?p=3069"},"modified":"2017-07-14T08:16:07","modified_gmt":"2017-07-14T08:16:07","slug":"k-i-s-s-an-example","status":"publish","type":"post","link":"https:\/\/michaelwilding.com\/k-i-s-s-an-example\/","title":{"rendered":"K.I.S.S. (an example)"},"content":{"rendered":"<p>You&#8217;ll know the problem I&#8217;ve been having with Porcelanosa. Thank you for all your support sharing my tweets, this seems to be the only way to get them to respond seriously.<\/p>\n<p><a href=\"https:\/\/twitter.com\/mikeywilding\" target=\"_blank\" rel=\"noopener\">You can still share them here if you like, they&#8217;re coming back to site at 10am this morning<\/a>.<\/p>\n<p>Going through everything with the kitchen fitters, one of the biggest problems is they&#8217;ve tried to be too damn clever.<\/p>\n<p>And it just doesn&#8217;t work.<\/p>\n<p>Yup, the principle sounds good.<\/p>\n<p>Yup, the design looks good (if it was all one colour, didn&#8217;t have chips, and was actually made properly).<\/p>\n<p>But&#8230; if the functionality is bad, then it&#8217;s a bad design. Full stop.<\/p>\n<p>It&#8217;s one of the reasons that I always tell people to stop over-complicating things in their marketing.<\/p>\n<p>Marketing isn&#8217;t rocket science.<\/p>\n<p>Heck, marketing is pretty damn simple.<\/p>\n<p>It works like this:<\/p>\n<p>1) Build an audience<br \/>\n2) Interact with your audience regularly on a personal level<br \/>\n3) Sell things to your audience<\/p>\n<p>Much as the gurus will try and tell you, there&#8217;s no wizardry behind any of it. It&#8217;s direct response marketing pure and simple.<\/p>\n<p>Yes, you can learn nice tips and tricks, you can get better at copywriting, you can buy fancy website plugins or software.<\/p>\n<p>But the bottom line is, they&#8217;re all additions. You don&#8217;t NEED them to make money online.<\/p>\n<p>All you need is an email newsletter, an optin form, traffic and some honesty.<\/p>\n<p>Which is exactly what I teach in my Business Ignition. It&#8217;s closed to new members at the moment, but you can\u00a0<a href=\"https:\/\/michaelwilding.com\/business-ignition\"><strong>put your name on the waiting list here and be the first to know when there are some spaces.<\/strong><\/a><\/p>\n<p>Michael<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ll know the problem I&#8217;ve been having with Porcelanosa. Thank you for all your support sharing my tweets, this seems to be the only way to get them to respond seriously.\nYou can still share them here if you like, they&#8217;re coming back to site at 10am this morning.\nGoing through everything &#8230;<\/p>","protected":false},"author":1,"featured_media":3070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,206,108,57],"tags":[189,190,188],"location":[],"_links":{"self":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/3069"}],"collection":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/comments?post=3069"}],"version-history":[{"count":0,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/3069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media\/3070"}],"wp:attachment":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media?parent=3069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/categories?post=3069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/tags?post=3069"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/location?post=3069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}