Do you like going to seminars?<\/p>\n
Running seminars is big business these days, and you get seminar junkies who go to every single one that they hear about.<\/p>\n
But they’re damn expensive.<\/p>\n
Take Todd Brown’s recent MFA live event…<\/p>\n
Tickets were $997!<\/p>\n
Sell a thousand tickets and you’ve just made a million dollars in sales, before you begin pitching anything from the stage.<\/p>\n
Which is why in recent years the quanitty of seminars being hosted is getting larger and larger.<\/p>\n
The question is… are they worth it?<\/p>\n
IMHO there are two reasions to go to a seminar:<\/p>\n
1) Content
\n2) Networking<\/p>\n
If you’re going for networking then you’ve got to be hugely pro-active and know exactly why you want to network, and what you’re going to get out of it.<\/p>\n
There’s no point in networking without having something to offer the people you’re networking with.<\/p>\n
If you’re going for content, then spending nearly a thousand bucks on a ticket, plus flights and hotel accomodation is a lot of money.<\/p>\n
At least,\u00a0I think it’s a lot of money<\/em>, but then again I have been known to be kinda tight.<\/p>\n Like any product or service, some of the seminars have great content and some of them don’t.<\/p>\n Todd Brown’s MFA had some pretty damn good content, but you’d expect that with speakers like…<\/p>\n Clayton Makepeace And of course… Todd Brown.<\/p>\n That’s some serious line-up!<\/strong><\/p>\n But the fee is out of reach for a lot of folk, which is why I would recommend you go and buy the notes from someone who went.<\/p>\n Like these ones.<\/a><\/p>\n This is an awesome way to get all the content, for a fraction of the cost.<\/p>\n But there’s actually a better reason to get it, other than it costing your thirty bucks instead of a thousand, and that is…<\/strong><\/p>\n By definition notes only take into account the most important actionable content.<\/em><\/p>\n When you deliver a speech you know you’ve got an hour, or longer, on stage. So you build your speech to include anecdotes, stories and other things to keep your audience interested and entertained.<\/p>\n For us folk who just want the nuts and bolts, you can assume that in every hour long speech, there’s about fifteen minutes worth of truly actionable content.<\/p>\n By getting notes from the event instead of going,\u00a0you get only the most actionable elements from each speaker. All the fluff is removed.<\/strong><\/p>\n And that’s the single best way to move your business forward.<\/strong><\/p>\n
\nBrian Kurtz
\nRich Schefren
\nMolly Pittman
\nMike Filsaime
\nRyan Levesque
\nJon Benson
\nDave Dee<\/p>\n