{"id":3243,"date":"2017-11-15T13:18:09","date_gmt":"2017-11-15T13:18:09","guid":{"rendered":"https:\/\/michaelwilding.com\/?p=3243"},"modified":"2017-11-15T09:26:11","modified_gmt":"2017-11-15T09:26:11","slug":"smocial-smedia","status":"publish","type":"post","link":"https:\/\/michaelwilding.com\/smocial-smedia\/","title":{"rendered":"Smocial Smedia"},"content":{"rendered":"

Social media’s becoming nuts. Just take a look at this list of some of the popular ones…<\/p>\n

Facebook
\nTwitter
\nLinkedIn
\nGoogle+
\nYouTube
\nPinterest
\nInstagram
\nTumblr
\nFlickr
\nReddit
\nVine
\nPeriscope
\nBizSugar<\/span>
\nSnapChat<\/p>\n

And there’s a bunch more out there!<\/p>\n

As internet marketers, or folk who want to make some extra cash online ;), we’re told that we should be engaging on as many social media platforms as possible.<\/p>\n

If you actually tried to do this, you’d dig yourself an early grave.<\/p>\n

To be serious on a social media platform, you need to be publishing multiple times a day. Some need more, some need less, but they all need more than one a day.<\/p>\n

Then you need to interact with everybody on the channel to build some momentum. Not to forget, when you begin, you’re going to have to spend extra time building a following!<\/p>\n

Oh yeah… and you should, ideally, have different content on each channel.<\/p>\n

I mean WTF?!<\/em><\/p>\n

Honestly, it’s not possible. Just the fourteen social media channels above would require a full time team of three or four to keep active.<\/p>\n

So let’s go against that curve, which is how I like to generally do things, and say that you shouldn’t be trying to be on all platforms.<\/p>\n

Instead do this…<\/p>\n

1) Look at your market and their demographic. Discover which social media channel they prefer, and where the majority hang out and interact.<\/p>\n

2) Focus on that ONE channel!<\/p>\n

Seriously,\u00a0this is going to make your life so much easier.<\/strong><\/p>\n

By doing this you’re going to focus on building a following on one single social media channel, and focus is the key to being successful in this game.<\/p>\n

By focusing on one social media channel, you’ll be able to build great content for it, spend time building your following and getting to know your followers.<\/p>\n

This in turn will breed loyalty in your followers.<\/p>\n

Which is exactly what you want.<\/p>\n

Once you’ve got a big fanbase who are interacting with you, then’s the time to start working on another channel, if you want to.<\/p>\n

Of course, you may decide that you don’t actually need another channel, you’re fine just growing one.<\/p>\n

This approach is simple, and works. It’s how\u00a0my Twitter account got to 11,600 followers<\/em>\u00a0and growing.<\/p>\n

You can see it here:\u00a0https:\/\/twitter.com\/mikeywilding<\/a><\/p>\n

Michael<\/p>\n

P.S. In next month’s\u00a0Business Ignition<\/a>\u00a0I’m going to be sharing the new tool I’m using to get hundreds of likes on Instagram for every post.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media’s becoming nuts. Just take a look at this list of some of the popular ones…\nFacebook\nTwitter\nLinkedIn\nGoogle+\nYouTube\nPinterest\nInstagram\nTumblr\nFlickr\nReddit\nVine\nPeriscope\nBizSugar\nSnapChat\nAnd there’s a bunch more out there!\nAs internet marketers, or folk who want to make some extra cash online ;), …<\/p>","protected":false},"author":1,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,182],"tags":[190,188,192],"location":[],"_links":{"self":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/3243"}],"collection":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/comments?post=3243"}],"version-history":[{"count":0,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/3243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media\/3242"}],"wp:attachment":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media?parent=3243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/categories?post=3243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/tags?post=3243"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/location?post=3243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}