Want the full\u00a0story?<\/p>\n
Here it is in all it’s toupe glory.<\/a><\/p>\n [divider]<\/p>\n Headlines are\u00a0important.<\/p>\n Scratch that.<\/p>\n Headlines are possibly the most important element of an email or sales page.<\/p>\n Why?<\/p>\n Because if you don’t get a reader\u00a0interested in the headline, they sure as heck ain’t gonna be\u00a0reading\u00a0the\u00a0rest of your writing on the page.<\/p>\n (or opening your email if it’s a subject line)<\/p>\n However, most folk don’t spend enough time thinking about the headsline they’re going to use, or how they’re going to use it.<\/p>\n Me included.<\/p>\n Time is always\u00a0precious, so how can we write a headline quickly that we know will get attention?<\/p>\n By asking oursdelves four questions.<\/p>\n The four questions outlined in this blog post from the awesome Copyblogger team.<\/a><\/p>\n [divider]<\/p>\n Only a small\u00a0number of the people who visit your website\u00a0are going to\u00a0want to buy your stuff.<\/p>\n And no, it’s nothing personal.<\/p>\n Unless you have a photo of yourself on the sales page and you’re super-ugly.<\/p>\n But then you\u00a0may be selling make-overs and able to turn that into a fortune!<\/p>\n It’s simply the fact that only a few people who come to your site are going to\u00a0want the benefits of your product enough to be prepared to part with their hard earned\u00a0mulla.<\/p>\n Simply put, you start at the top of a funnel (the widest part) with lots of people visiting your website, and as you go down the funnel\u00a0people drop out until you get to the number of people purchasing.<\/p>\n Here’s a nice graphic from\u00a0Quicksprout\u00a0showing it.<\/p>\n The\u00a0question all\u00a0companies want answering is…<\/p>\nThe Ultimate Guide To Question Headlines<\/h1>\n
Learn To Get Killer Open Rates By Asking A Question<\/h4>\n
Nobody Wants To Buy Your Stuff?<\/h1>\n
Here’s How To Fix It…<\/h4>\n
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