you should do right now by clicking this link<\/a>.<\/p>\n\n\n\nAt the London Lunch a few weeks ago, I was having a great discussion with a well known marketer.<\/p>\n\n\n\n
I’ve been banging on about Twitter for a couple of years, and she asked me if I’d actually made any money from it.<\/p>\n\n\n\n
A good question for someone to ask, since we’re all in the business of making money.<\/p>\n\n\n\n
And the honest answer is… no, I haven’t.<\/p>\n\n\n\n
But my reason for focusing on Twitter wasn’t about making money.<\/p>\n\n\n\n
My reason for focusing on Twitter was branding.<\/p>\n\n\n\n
I wanted to brand myself.<\/p>\n\n\n\n
And, let’s be honest, what better way to brand yourself, than having people follow a stream of your consciousness.<\/p>\n\n\n\n
Does it work?<\/p>\n\n\n\n
Yes, but it’s slow and there a nine success elements which you need to know.<\/p>\n\n\n\n
I’m still comparatively early on my journey. As I write this I have 18,347 followers. So I’m not even near 100k followers, let alone 1 million.<\/p>\n\n\n\n
But that’s the goal!<\/p>\n\n\n\n
Anyway, back to the nine success elements that you MUST know about Twitter if you want to choose it as your social media platform of choice.<\/p>\n\n\n\n
1) It takes a long time to build a following if you’re not going to pay for it. Be prepared for it to go slow, it does speed up, but it’s still slow going.<\/p>\n\n\n\n
2) You MUST interact with your followers. The more you interact the more they’ll interact with you.<\/p>\n\n\n\n
3) Auto-posting just doesn’t cut it. The Sun newspaper has 1.4 million followers and gets similar interaction levels to me with my 18,347 followers, because all they do is auto-post. You must write your posts manually.<\/p>\n\n\n\n
4) Put a pinned tweet at the top of your profile, this should link to your website, sales page, optin form etc. Take time over crafting it, the purpose of pinning it is to get lots of likes and retweets over time. You CANNOT change it, if you want to change it you’re going to need a new pinned tweet, which means getting all those likes and retweets again.<\/p>\n\n\n\n
5) Threaded tweets are super-important. They make a massive difference if you want to link off Twitter. When you tweet, click the + symbol on the bottom right and add another one or two tweets to your original. Think of it as a funnel, and push people through the tweets, only the most interested will click the link at the bottom of your final tweet in the thread.<\/p>\n\n\n\n
6) Images are an absolute must. Tweets without images get very little engagement unless you have millions of followers.<\/p>\n\n\n\n
7) Be personal. The Twitter accounts that are purely business get comparatively very little interaction. Twitter is all about a stream of consciousness because that’s what allows people to see who you really are, let them in and they’ll reward you with engagement. Don’t post memes because someone has told you they work, don’t post anything anybody has told you will work, the only thing that works is posting your own thoughts.<\/p>\n\n\n\n
8) The bigger your following, the more you’ll notice that traction starts to happen on it’s own, and guess what… people start clicking on your link and joining your newsletter.<\/p>\n\n\n\n
9) Take advantage of various tools, but choose them carefully, the wrong ones will get your account blocked.<\/p>\n\n\n\n
From a platform I used to think was pretty bizarre, I’ve come to enjoy using it more and more.<\/p>\n\n\n\n
In fact, I generally prefer it to Facebook now, rarely venturing on to Mark Zuckerberg’s beast.<\/p>\n\n\n\n
Tomorrow I’m going to share with full members the one tool I’m still using for Twitter, having tried hundreds.<\/p>\n\n\n\n
I’m going to share how I’ve used it to build a following, and how I pretty much automate the growth of my Twitter account.<\/p>\n\n\n\n
If you’re not yet a full member, here’s the link:<\/p>\n\n\n\nhttps:\/\/michaelwilding.com\/join-the-online-hustle-clean\/\n\n\n\n
All the best,<\/p>\n\n\n\n
Michael
The Online Hustle<\/p>\n","protected":false},"excerpt":{"rendered":"
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