Today\u2019s newsletter comes from seat D37 on the LNER train to Scotland.<\/p>\n\n\n\n
Getting the train was a close thing!<\/p>\n\n\n\n
It was scheduled to leave at 9:48am, and it left bang on time. At 9:12am I was stepping into the shower at home, a twenty minute drive from the station.<\/p>\n\n\n\n
I had such well intentioned plans of leaving in plenty of time and not having to rush, all of which seemed to fall apart when Max asked me to go and have breakfast with him \ud83d\ude42<\/p>\n\n\n\n
The last twenty four hours has been interesting, I\u2019ve done what I said I would do and launched a few campaigns to generate leads.<\/p>\n\n\n\n
I\u2019ve currently got two campaigns running, one is focused on USA only traffic, and the other is Global.<\/p>\n\n\n\n
There\u2019s been some in-decision in my mind about whether to build a single or double optin mailing list. I started with a double optin, which, although not 100% necessary, if you\u2019re getting leads from Europe is advisable to prove consent for marketing (assuming your confirmation email states exactly what they\u2019ll be getting).<\/p>\n\n\n\n
I then wondered whether single optin would be better, after all the conversion rate for double optin is pretty low on high quality traffic, around 40%, so I\u2019d expect it to be even worse on lower quality traffic, which I assumed I was driving.<\/p>\n\n\n\n
After flitting between the two and looking at the type of leads that were coming in, I decided…<\/p>\n\n\n\n
Continue reading in this evening’s full Online Hustle by joining at:<\/p>\n\n\n\nhttps:\/\/michaelwilding.com\/join-the-online-hustle-clean\/\n\n\n\n
All the best,<\/p>\n\n\n\n
Michael<\/p>\n\n\n\n
The Online Hustle<\/p>\n","protected":false},"excerpt":{"rendered":"
Today\u2019s newsletter comes from seat D37 on the LNER train to Scotland.\n\n\n\nGetting the train was a close thing!\n\n\n\nIt was scheduled to leave at 9:48am, and it left bang on time. At 9:12am I was stepping into the shower at home, a twenty minute drive from the station.\n\n\n\nI had such …<\/p>","protected":false},"author":1,"featured_media":3968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,206,39],"tags":[],"location":[],"_links":{"self":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/3967"}],"collection":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/comments?post=3967"}],"version-history":[{"count":0,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/posts\/3967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media\/3968"}],"wp:attachment":[{"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/media?parent=3967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/categories?post=3967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/tags?post=3967"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/michaelwilding.com\/wp-json\/wp\/v2\/location?post=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}