yourname@yourdomain.com<\/a> but\u2026<\/p>\n…when determining if they should deliver your email to an inbox, providers such as Hotmail, GMail and Yahoo check to see if the SPF record allows your mailing companies IP to send and email on behalf of your domain.<\/p>\n
If the IP address of your emailing company isn\u2019t there then your deliverability is going to be worse.<\/p>\n
This is done because spammers will send emails with a reply-to domain that doesn\u2019t have permission from the domain owner.<\/p>\n
Don\u2019t worry if that all sounds confusing because all you need to do is ask your mailing provider which IP\u2019s you should add to your SPF records and then, when they give them to you, ask your hosting company to add them to the SPF record for you. Job done.<\/p>\n
It\u2019s something very few users do but can make a dramatic difference.<\/p>\n
Clear The Deadwood<\/b><\/p>\n
List hygiene is becoming more and more important because email providers such as Hotmail, GMail and Yahoo are taking into account how many of your emails bounce and how many people open them to determine whether they should let them get into someones inbox.<\/p>\n
That means if you\u2019re getting a lot of bounces and\/or nobody is opening your emails then less and less of them are going to actual get delivered to the inbox.<\/p>\n
Every month you should do a clear out of your mailing list. Search for anybody that hasn\u2019t opened, clicked or purchased something in the last 120 days and remove them.<\/p>\n
You can put them onto a separate list and contact them a couple of times to try and re-activate, but stop emailing them regularly.<\/p>\n
After all, if they haven\u2019t interacted with one of your emails in the last 120 days then you can assume they no longer want to receive your content.<\/p>\n
Doing this will keep your open rates and click throughs high and keep email providers happy to let your email into their users inbox.<\/p>\n
Choose Your Mailing Provider Carefully<\/b><\/p>\n
There are thousands of different providers who will happily take your money in return for sending your emails. Just some of them include InfusionSoft, Aweber, GetResponse, ConstantContact, MailChimp, iContact and the list goes on.<\/p>\n
But, just because they provide a similar service doesn\u2019t mean that they are all the same.<\/p>\n
In fact, the deliverability rate can vary wildly from provider to provider. Which is why it\u2019s very important to make sure that you choose the right provider to send your emails.<\/p>\n
But how do you do that?<\/p>\n
Unfortunately it isn\u2019t easy, you will need to test and ask around your network to get other peoples opinions.<\/p>\n
However, take other peoples opinions lightly. You should always test yourself.<\/p>\n
I would suggest taking a months trial with a variety of services and comparing the results of your opens and clicks to see which is the best.<\/p>\n
In summary\u2026<\/b><\/p>\n
If you aren\u2019t already using email marketing in your business then you should get started straight away.<\/p>\n
If you are already using email marketing then<\/p>\n
\n- Get your hosting company to add your email providers IP\u2019s to the SPF record for your websites.<\/li>\n
- Clear the deadwood from your list once a month.<\/li>\n
- Test other providers to see if they perform better than your current one.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
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