{"id":699,"date":"2015-06-01T01:13:45","date_gmt":"2015-06-01T01:13:45","guid":{"rendered":"https:\/\/michaelwilding.com\/?p=699"},"modified":"2015-05-31T22:25:33","modified_gmt":"2015-05-31T22:25:33","slug":"dont-write-to-interest-people-write-to-involve-them","status":"publish","type":"post","link":"https:\/\/michaelwilding.com\/dont-write-to-interest-people-write-to-involve-them\/","title":{"rendered":"Don\u2019t Write To Interest People\u2026 Write To Involve Them!"},"content":{"rendered":"

There are loads of blog posts out there filled with the same information. The thing is that nowadays anybody can be a writer.<\/p>\n

I know a number of journalists who lament this fact almost weekly because why should a newspaper hire a journalist and send them to a country to report when they can just hire someone who lives there for a fraction of the price and pay an editor to tidy up what they write.<\/p>\n

But it\u2019s just because anybody can be a writer that you need to differentiate yourself. You need to make your content stand out from the crowd.<\/p>\n

For me that means doing two things.<\/p>\n

    \n
  1. Writing a good story<\/li>\n
  2. Involving your audience<\/li>\n<\/ol>\n

    Of course, these are both connected. If you write a good story then you\u2019re going to involve your audience. But in terms of marketing and business involvement means more than just reading to the end.<\/p>\n

    Involvement means taking action.<\/p>\n

    You want your readers to take action based on your content.<\/p>\n

    It\u2019s a very simple sum:<\/p>\n

    Get readers to take action = Action produces benefits = Readers become fans<\/em><\/p>\n

    And every business wants to have fans. Fans are the people who are going to spread the word for you, they\u2019re the best form of marketing and the best customers.<\/p>\n

    However if you look around various blogs today you\u2019ll find that only a small percentage of them fulfill these criteria. And unsurprisingly the ones that do are usually the biggest.<\/p>\n

    So let\u2019s look at it in a bit more detail so that you can start to turn more of your readers into fans.<\/p>\n

    It\u2019s common knowledge that everybody enjoys a good story. It\u2019s built into our DNA. Storytelling has been part of every culture for centuries, and it will continue to be an important part probably until the end of time.<\/p>\n

    It doesn\u2019t matter whether you\u2019re writing about internet marketing or fish tanks. Everything can be written in a story based format.<\/p>\n

    That doesn\u2019t mean you need to invent some kind of fiction around your subject. What it means is that your writing should have a clearly defined path of how it gets from A to B.<\/p>\n

    This path is the journey that you\u2019re reader is going to take. This is a journey they can relate to. If you\u2019re post is about solving writers block then you\u2019re roadmap for the post may be:<\/p>\n