My new Cobra infrared paint stripper arrived yesterday, which means that I can finish stripping off the paint in Max’s room and get it ready for him to move into.

Yes… he’s now four and a half months old!

Outside the house, we’re building a home for my mum and my mother-in-law. The stables have been completely stripped back, and they’re now being rebuilt.

It’s something that I’m finding absolutely fascinating.

Stripping back is something that we should be doing regularly in our businesses.

There’s absolutely no-way, at least not one that I’ve discovered, to stop your business from becoming bloated.

And online businesses suffer the worst bloat of all!

There’s so much that you’re told you need to be doing, and every few months something else gets added into the fray.

Just the other day someone was telling me that if I wasn’t learning how to use SnapChat and market with it, then I was going to get left behind.

Well… they may be right, in some situations.

In my situation, they’re about as wrong as can be.

Cos here’s the thang…

…none, and I mean I don’t know of a single person, in my audience who uses SnapChat on a regular basis.

Heck, I barely know of anybody who even has it installed.

Yes, if I was selling products to teenagers and people in their early twenties, then they may be right. But I’m not, those aren’t the folk I write to most of the time.

Never forget that new tools are very audience dependent.

Anyhoo… our businesses get bloated rapidly, which means at least once a year you need to look at what you’re doing, and the processes and software you’re using.

Because the chances are you can streamline your business and make it more efficient and cost-effective.

Like our stable block, you want to strip it back to the walls, and I mean right back to the walls like this:

(excuse Pasqi photo-bombing there!)

Only when you’ve removed everything, can you start putting back together what is important.

Which leads me to what I’m going to be writing about in my next email…

Is social media beneficial to your business?

Keep an eye out for that in the the next few days.


P.S. In the meantime, you can access the ultimate online business blueprint and magazine right here.

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