Author: Michael Wilding

  • Beer & Chorizo

    Beer & Chorizo

    Yesterday I headed down to London to see a friend I’ve not seen for some time.

    We spent the first twenty minutes walking around Kings Cross looking for a bar where we could sit outside. 

    Man it was packed.

    I mean, what the heck are all these people doing drinking when they should be at work!

    Eventually we found a bar with a couple of tables available outside and made ourselves comfortable.

    You can tell what type of bar it was because the only lager they had came in a fashionably elegant bottle and was called Posh!

    When a bar serves beers like that, you know the choice of food’s going to be equally wanky.

    Don’t get me wrong, I love this kind of bar, but there’s no getting away from them trying slightly too hard to be fashionable.

    We got the menus and there was a range of tapas style dishes and hot sandwiches. I opted to go for the hot chorizo and cheese sandwich.

    Did I mention the menu was going to be a bit wanky?!

    So we sat down with a cold beer and chorizo sandwich, and got talking.

    Read the rest of this newsletter by becoming a full member of The Online Hustle at https://michaelwilding.com/join-the-online-hustle-clean/ before 6:30pm tonight.

    Have a great weekend,

    Michael

    The Online Hustle

  • The 4 Hour Work Week

    The 4 Hour Work Week

    Have you ever read The 4-Hour Work Week by Tim Ferriss?

    If you haven’t, I highly recommend it. You can grab a copy from Amazon at https://amzn.to/2ZSs9w6

    It’s an award winning book with the primary focus on being how to systematise your business. After you’ve systematised it, how to then outsource 90% of the work so that you only have to spend four hours a week working.

    What a lovely idea.

    Is it possible?

    Definitely.

    Have I ever been able to do it?

    Nope.

    However, I have managed to get to a four hour work day.

    I’ve managed to do this by being super-focused.

    Start by following what I wrote about on Tuesday and Wednesday.

    If you missed them then you can re-read them at:

    Once you’ve implemented what’s written in those two newsletters, it’s time to look at how we can get our working day down to just a few hours.

    And it’s surprisingly easy. To find out how, register to be a full member today at https://michaelwilding.com/join-the-online-hustle-clean/

    All the best,

    Michael

  • Everybody On The Planet Is A Dumb Ass

    Everybody On The Planet Is A Dumb Ass

    It’s a fact, everybody on the planet is a dumb ass.

    And that’s not just me being an asshole, it’s been learned through many years of hard lessons.

    That’s just the way you’ve got to look at it if you’re running your own business.

    If you already run your own business then you’ll know exactly what I’m talking about.

    If you’re in the process of starting your own business, online or offline, then listen up… this is going to save you a lot of heartache!

    It’s a truth that nobody will be able to do the job like you.

    It’s a truth that whoever you’ve got doing the work will make the most dumb ass, stupid mistakes. The kind of mistakes you never even imagined possible.

    It’s a truth that there will be times you’ll want to pull your hair out and scream.

    Welcome to running your own business.

    Because folk like us who run their own businesses are different from the people who work for us, and they’re different from freelancers.

    That’s three very different types of people.

    Each one requires different personality traits, and with those personality traits come varying ways of viewing work.

    The business owner will generally get stuck in wherever necessary, they’ll hustle and find ways to solve problems, they’ll negotiate, adapt and change to make sure the result is what they want.

    The employee is happy to get a fixed amount of money every month, they’re happy to know what they’ll get paid, they’re happy to do whatever that requires day-in-day-out and walk away from everything at the end of the day.

    (and sometimes I think they’ve got a very valid point!)

    The freelancer is somebody who sits in-between these two, they don’t want the responsibility of running a business, they don’t want to employ other people, but they want a bit more freedom and flexibility than an employee, whilst still only having to worry about themselves.

    Of course, this is a huge generalisation, there are employees who are like business owners, think senior management, CEO’s, directors etc. 

    But we don’t need to worry about that for now, we just need to focus on these three basic types.

    I already know which type you are because you’re reading this newsletter. And you can read the rest as a full member at https://michaelwilding.com/join-the-online-hustle-clean/

    All the best

    Michael
    The Online Hustle

  • The 400 Year Old Efficiency Trick

    The 400 Year Old Efficiency Trick

    For the last year or so I’ve been quietly looking for a way to make our home self sufficient, in terms of energy.

    Is it possible to get it completely off the grid in a way that the small amount of land we have can sustain it?

    The big problem is that it’s over four hundred years old.

    So where the heck do you start!

    I could begin with secondary glazing. It’s not too expensive and means that we’ll seal all the draughts that come through the windows. 

    Excellent, I’m sure there’s some benefit, although different specialists will offer varying degrees of how much this will actually benefit us in terms of heating bills.

    That’s brought me to the conclusion that the only way to determine whether it’s likely to work is to try it in one room. To do it just before winter sets in, and to do it in a room that loses a lot of heat.

    By doing that I should at least be able to compare a before and after to see if it’s making a difference or not.

    If it does reduce the heating bills then great, I can look at doing all the windows in the house.

    But while that reduces the costs, it doesn’t make us self sufficient.

    So how the heck do you manage to get to that point in a 400 year old house?

    At the moment I’m not sure, but just last night I was chatting with a friend on the phone and he was suggesting that if we’d had a wood fired range instead of a gas one, it could have been connected to our heating system and we could use it to heat our water.

    A pretty damn good idea. Why the heck didn’t I think of that, particularly as we have a friend down the road who has that.

    Which got me to thinking…

    …maybe we could do the same with wood burners!

    And it turns out you can.

    Your wood burners can have a back boiler which gets plumbed into your heating system so that both your hot water and heating can use the wood burner to power them, as long as they’re burning (obviously).

    Interesting.

    You see I’d looked at solar energy, and couldn’t justify it. We’d need to have a huge amount of panels, some would need to be solar tiles, then we’d need batteries to store the energy, and by the time we’d spent £20k – £30k, we’d only be saving something like £1.5k per year, so I’d be looking at a 20 year pay back.

    May be worth it, but if in that time the batteries break or any of the panels need repairing/replacing then the numbers just simply don’t work.

    I even talked to Tesla, they said to me on the phone that if I wanted it for cost reasons then it wouldn’t work, there batteries were for people who liked the “idea” of being off-grid.

    WTF?!

    Wind could have worked because we live in a particularly windy area, but I’d be very surprised if we’d get permission to build a windmill where we live, and even if we did, would we want a huge windmill in our garden (it’s not that big), and again it doesn’t seem to produce a huge amount of energy.

    However, the possibility of fitting woodburners into the fireplaces, we have three possibilites downstairs, could probably make a fourth and maybe even a fifth, is very high.

    The biggest potential problems I can see are to do with the getting the pipework from the woodburner back to the hot water system, this could be very difficult.

    There’s also the possibility of taking out the gas range and connecting a solid fuel burning range instead, that would make it much easier to get the pipes to the hot water system. Even better if you can have a solid fuel and gas range so you can cook on gas, but use the solid fuel for heating.

    That might be the best option.

    And what makes these solid fuel options so potentially great, is that your gas boilers stay in place.

    What that means is that you get the best of both worlds. You can burn solid fuel and power your central heating.

    Of course, the burning of the solid fuel will also produce heat that will heat the house from the burner as well as through the water in the radiators.

    But if your solid fuel isn’t providing enough heat, the boilers can top it up!

    Super-efficient.

    And one thing we have in abundance, at the moment, is solid fuel to burn.

    So I’m particularly fond of this idea and will be investigating it further today.

    All this looking at the efficiency of our house, got me thinking about how we need to make our businesses as efficient as possible as well.

    I’ve recently gone on a cleansing operation where we cut our costs by 66%.

    Yup, read that again.

    We cut our costs by 66%!

    And the business is still running fine on the remaining 33%.

    As your business gets more successful it starts to bloat. It happens without you really realising it.

    You see different products, tools, software or people that you think are going to make an impact.

    So you get them.

    In order to know whether they’re going to make an impact you have to be using them for a decent period of time.

    And then you get used to using them.

    You forget to check whether they are making the impact that you thought they would.

    Over time you end up with more tools, software and people than you need, and all this does is reduce the efficiency.

    There become too many processes, too many people and too many things to do.

    Most of which, when you boil it down are unneccessary!

    How do you solve it?

    You cleanse.

    This is the process of removing everything you don’t need.

    Some examples of what we’ve recently reduced are:

    Software subscriptions – by cancelling a lot of software we no longer needed we’ve made a significant reduction in outgoings. Small amounts add up to large bills, for example we’ve stopped using Slack and gone back to Skype, that saves $40 per month on it’s own.

    Hosting charges – Moving hosting is a pain in the ass. A lot of hosting companies rely on that. But it’s not that much of a pain in the ass that you shouldn’t do it if it’s going to save you some significant money. Moving our hosting saved us $200 per month and got us a better server. Don’t stick with the same hosting just because you can’t be bothered to move.

    Content costs – We had writers writing content for us every single day. But we’re not focused on SEO. In fact we hardly do any SEO, something I should rectify if I can ever get excited about! Not only that, we weren’t sending our email traffic to those blog posts every day, which kinda meant a lot of that content was wasted. We now get just two pieces of content a month and have a better response to it because we let our readers know about them.

    Staff – Stop using your staff to fix every little problem, unless you are 100% hands-off. A lot of the problems you can fix yourself, a lot faster and better than anybody you pay, so go and do it. It can make a big difference in the monthly running costs of your business.

    Just these four things reduced our costs by 66%, and I’m now keeping a close eye on what else we’re using that we can cut back on, or whether we should be moving to a new hosting again.

    Currently we’re about as streamlined and efficient as we can be, but I know it won’t stay that way forever, so checking it monthly is an important job.

    The rest of this week I will be emailing with other ways to reduce your overheads whilst still maintaining the same, or better, results you currently have.

    But that’s only going to be for full members.

    And let’s be honest, at just $5 per month, anybody can afford to become a full member, so if you’re not one yet, click on the link below and become one today.

    https://michaelwilding.com/join-the-online-hustle-clean/

    If you let me know on Twitter when you’ve joined, I’ll even blow you a kiss!

    All the best,

    Michael
    The Online Hustle

  • Build A Website In Under An Hour

    Build A Website In Under An Hour

    Today we’re going to build a website in less than an hour. In fact, when you’ve done this a few times, you can build a website out in closer to twenty minutes!

    I’m going to be showing you how to setup your website in cPanel, as this is the most common interface. 

    However, it’s possible you may have some form of cloud hosting that is using a different interface. That’s fine, contact your hosting to get the initial site setup done, then use the WordPress auto install in the same way as I outline below.

    Everything else will be exactly the same!

    Start by logging into your cPanel (or cloud hosting) and find the App Installers.

    Click on the WordPress icon to install WordPress automatically on your website.

    Once you click this button, it will either install straight away or you may have to click another install button like this:

    After this you will be shown a number of options, leave them all as default but make a note of the username and password to login, and then install WordPress.

    That’s it, wait for the confirmation message, and you’ve successfully just installed WordPress on your website.

    I told you it was simple!

    Get the full newsletter sent via email at 6:30pm tonight as a full Online Hustle member.

    https://michaelwilding.com/join-the-online-hustle-clean/

    All the best,

    Michael

    The Online Hustle