Category: Business Management

  • Everybody On The Planet Is A Dumb Ass

    Everybody On The Planet Is A Dumb Ass

    It’s a fact, everybody on the planet is a dumb ass.

    And that’s not just me being an asshole, it’s been learned through many years of hard lessons.

    That’s just the way you’ve got to look at it if you’re running your own business.

    If you already run your own business then you’ll know exactly what I’m talking about.

    If you’re in the process of starting your own business, online or offline, then listen up… this is going to save you a lot of heartache!

    It’s a truth that nobody will be able to do the job like you.

    It’s a truth that whoever you’ve got doing the work will make the most dumb ass, stupid mistakes. The kind of mistakes you never even imagined possible.

    It’s a truth that there will be times you’ll want to pull your hair out and scream.

    Welcome to running your own business.

    Because folk like us who run their own businesses are different from the people who work for us, and they’re different from freelancers.

    That’s three very different types of people.

    Each one requires different personality traits, and with those personality traits come varying ways of viewing work.

    The business owner will generally get stuck in wherever necessary, they’ll hustle and find ways to solve problems, they’ll negotiate, adapt and change to make sure the result is what they want.

    The employee is happy to get a fixed amount of money every month, they’re happy to know what they’ll get paid, they’re happy to do whatever that requires day-in-day-out and walk away from everything at the end of the day.

    (and sometimes I think they’ve got a very valid point!)

    The freelancer is somebody who sits in-between these two, they don’t want the responsibility of running a business, they don’t want to employ other people, but they want a bit more freedom and flexibility than an employee, whilst still only having to worry about themselves.

    Of course, this is a huge generalisation, there are employees who are like business owners, think senior management, CEO’s, directors etc. 

    But we don’t need to worry about that for now, we just need to focus on these three basic types.

    I already know which type you are because you’re reading this newsletter. And you can read the rest as a full member at https://michaelwilding.com/join-the-online-hustle-clean/

    All the best

    Michael
    The Online Hustle

  • The 400 Year Old Efficiency Trick

    The 400 Year Old Efficiency Trick

    For the last year or so I’ve been quietly looking for a way to make our home self sufficient, in terms of energy.

    Is it possible to get it completely off the grid in a way that the small amount of land we have can sustain it?

    The big problem is that it’s over four hundred years old.

    So where the heck do you start!

    I could begin with secondary glazing. It’s not too expensive and means that we’ll seal all the draughts that come through the windows. 

    Excellent, I’m sure there’s some benefit, although different specialists will offer varying degrees of how much this will actually benefit us in terms of heating bills.

    That’s brought me to the conclusion that the only way to determine whether it’s likely to work is to try it in one room. To do it just before winter sets in, and to do it in a room that loses a lot of heat.

    By doing that I should at least be able to compare a before and after to see if it’s making a difference or not.

    If it does reduce the heating bills then great, I can look at doing all the windows in the house.

    But while that reduces the costs, it doesn’t make us self sufficient.

    So how the heck do you manage to get to that point in a 400 year old house?

    At the moment I’m not sure, but just last night I was chatting with a friend on the phone and he was suggesting that if we’d had a wood fired range instead of a gas one, it could have been connected to our heating system and we could use it to heat our water.

    A pretty damn good idea. Why the heck didn’t I think of that, particularly as we have a friend down the road who has that.

    Which got me to thinking…

    …maybe we could do the same with wood burners!

    And it turns out you can.

    Your wood burners can have a back boiler which gets plumbed into your heating system so that both your hot water and heating can use the wood burner to power them, as long as they’re burning (obviously).

    Interesting.

    You see I’d looked at solar energy, and couldn’t justify it. We’d need to have a huge amount of panels, some would need to be solar tiles, then we’d need batteries to store the energy, and by the time we’d spent £20k – £30k, we’d only be saving something like £1.5k per year, so I’d be looking at a 20 year pay back.

    May be worth it, but if in that time the batteries break or any of the panels need repairing/replacing then the numbers just simply don’t work.

    I even talked to Tesla, they said to me on the phone that if I wanted it for cost reasons then it wouldn’t work, there batteries were for people who liked the “idea” of being off-grid.

    WTF?!

    Wind could have worked because we live in a particularly windy area, but I’d be very surprised if we’d get permission to build a windmill where we live, and even if we did, would we want a huge windmill in our garden (it’s not that big), and again it doesn’t seem to produce a huge amount of energy.

    However, the possibility of fitting woodburners into the fireplaces, we have three possibilites downstairs, could probably make a fourth and maybe even a fifth, is very high.

    The biggest potential problems I can see are to do with the getting the pipework from the woodburner back to the hot water system, this could be very difficult.

    There’s also the possibility of taking out the gas range and connecting a solid fuel burning range instead, that would make it much easier to get the pipes to the hot water system. Even better if you can have a solid fuel and gas range so you can cook on gas, but use the solid fuel for heating.

    That might be the best option.

    And what makes these solid fuel options so potentially great, is that your gas boilers stay in place.

    What that means is that you get the best of both worlds. You can burn solid fuel and power your central heating.

    Of course, the burning of the solid fuel will also produce heat that will heat the house from the burner as well as through the water in the radiators.

    But if your solid fuel isn’t providing enough heat, the boilers can top it up!

    Super-efficient.

    And one thing we have in abundance, at the moment, is solid fuel to burn.

    So I’m particularly fond of this idea and will be investigating it further today.

    All this looking at the efficiency of our house, got me thinking about how we need to make our businesses as efficient as possible as well.

    I’ve recently gone on a cleansing operation where we cut our costs by 66%.

    Yup, read that again.

    We cut our costs by 66%!

    And the business is still running fine on the remaining 33%.

    As your business gets more successful it starts to bloat. It happens without you really realising it.

    You see different products, tools, software or people that you think are going to make an impact.

    So you get them.

    In order to know whether they’re going to make an impact you have to be using them for a decent period of time.

    And then you get used to using them.

    You forget to check whether they are making the impact that you thought they would.

    Over time you end up with more tools, software and people than you need, and all this does is reduce the efficiency.

    There become too many processes, too many people and too many things to do.

    Most of which, when you boil it down are unneccessary!

    How do you solve it?

    You cleanse.

    This is the process of removing everything you don’t need.

    Some examples of what we’ve recently reduced are:

    Software subscriptions – by cancelling a lot of software we no longer needed we’ve made a significant reduction in outgoings. Small amounts add up to large bills, for example we’ve stopped using Slack and gone back to Skype, that saves $40 per month on it’s own.

    Hosting charges – Moving hosting is a pain in the ass. A lot of hosting companies rely on that. But it’s not that much of a pain in the ass that you shouldn’t do it if it’s going to save you some significant money. Moving our hosting saved us $200 per month and got us a better server. Don’t stick with the same hosting just because you can’t be bothered to move.

    Content costs – We had writers writing content for us every single day. But we’re not focused on SEO. In fact we hardly do any SEO, something I should rectify if I can ever get excited about! Not only that, we weren’t sending our email traffic to those blog posts every day, which kinda meant a lot of that content was wasted. We now get just two pieces of content a month and have a better response to it because we let our readers know about them.

    Staff – Stop using your staff to fix every little problem, unless you are 100% hands-off. A lot of the problems you can fix yourself, a lot faster and better than anybody you pay, so go and do it. It can make a big difference in the monthly running costs of your business.

    Just these four things reduced our costs by 66%, and I’m now keeping a close eye on what else we’re using that we can cut back on, or whether we should be moving to a new hosting again.

    Currently we’re about as streamlined and efficient as we can be, but I know it won’t stay that way forever, so checking it monthly is an important job.

    The rest of this week I will be emailing with other ways to reduce your overheads whilst still maintaining the same, or better, results you currently have.

    But that’s only going to be for full members.

    And let’s be honest, at just $5 per month, anybody can afford to become a full member, so if you’re not one yet, click on the link below and become one today.

    https://michaelwilding.com/join-the-online-hustle-clean/

    If you let me know on Twitter when you’ve joined, I’ll even blow you a kiss!

    All the best,

    Michael
    The Online Hustle

  • HELP… Where do you start building an internet business?

    HELP… Where do you start building an internet business?

    Late last night I got a WhatsApp message from my Holly’s cousin.

    She’s re-training and becoming a bridal make-up artist.

    Sounds great.

    But it means she’s got to find her own work.

    Gone are the days when you used to pop into shops with a card, although that probably would still be a very good idea in this business, but now the first thing anybody thinks about is what they can do online.

    And that makes me smile. I remember not that long ago, when my friends thought I was insane to want to do my own thing online.

    When you think of bridal make-up you don’t think of an online business. However, the majority of the business is online, it’s the very end part, the make-up, which is likely to be the only part not done online.

    Kinda what I was talking about yesterday 😉 which you can read here if you missed it.

    Anyhoo…

    (yes I put another anyhoo in, but I’ve not done it for a while so I don’t feel bad!)

    Her message went along the lines of.. “I’m starting my own business. I need to setup online. I need Instagram, Facebook Page, a website, domain (apparently?), found a website called Wix which will host my website for free.

    Should I get gmail first? I guess I need a business email?

    Is it better to setup socials first or website, guess I should do both at same time?

    Not sure about domain name, do I need to choose that before doing anything else?

    Branding is going to be important too. Maybe that should come first?

    I don’t really have a clue about this stuff but was planning on getting everything up and running next week!


    Wowzas.

    First of all, we’re going to need to some back tracking. But she’s done the best thing she could have done.

    She’s realised she doesn’t know what she’s doing online. She’s realised she’s got to learn, and she’s come and asked someone who can help.

    That’s the best way to do things. You should use the people with experience to speed up the learning curve.

    I’ve been doing this for over a decade. I’ve made a LOT of cock ups. And some of them have been very costly.

    Why the hell would you want to make the same mistakes as me when I can just tell you how to avoid them!

    For me this was a fascinating message, because it gave me an insight into what goes on in your mind when you don’t know where to begin.

    And what goes on is… absolute chaos, mingled with excitement.

    Maybe this is something you can relate too?

    I’m going to tackle how the hell you get started online in this week’s newsletters.

    It doesn’t matter if you’re building a completely online business, or like Holly’s cousin, you just need the online element to get leads for your business.

    Either way, the process at the beginning is pretty much the same!

    First of all, don’t just jump in.

    Yes, I know I’m a big advocate of not procrastinating. Which you shouldn’t do either, but you’ve got to have some kind of plan in place before you start.

    Here’s the way you should do it…

    Become a full member of The Online Hustle before 6:30pm tonight to read the rest.

    https://michaelwilding.com/join-the-online-hustle-clean/

    All the best,
    Michael
    The Online Hustle
  • The Story Of A Corrupt Pirate

    The Story Of A Corrupt Pirate

    The Night Pirates is a favourite book in the Wilding household at the moment.

    Admittedly both Holly and I enjoy it, but it’s a firm favourite with Max, and I’m sure it will be with Lyra when she’s old enough to enjoy it.

    In the story the girl pirates seem to care about the little boy they take with them on their adventures. Whereas the mean male pirates only care about themselves.

    It doesn’t specifically state that the girls are good and the boys are bad, but that’s the feeling given across.

    But if you think about it, any pirate is corrupt!

    It’s kinda part of the job description.

    Wikipedia defines a pirate as:

    Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable items or properties. Those who engage in acts of piracy are called pirates.

    So they’re really not nice people.

    And they’re the kind of people who, generally speaking, are going to think about one thing…

    …themselves.

    They come first, second and third.

    Everything they do is in the interest of self-gain.

    Which got me thinking about internet marketing.

    Most people think there are two types of internet marketers, you’ve got:

    1) Those who market other companies products

    2) Those who market lessons on how to make money online

    Generally the second group are thought to be slightly shady, because there’s more spam and scammy style marketing done by this group.

    MMO (Make Money Online) has had a slightly grey name for a while.

    But there’s also a third group…

    3) These are the people who start digital businesses

    Of course, the second group have a digital business as well, but it’s a very different thing marketing to people in order to show them how you got them to spend money with you.

    That’s a certain type of marketing.

    And, in my experience, it’s different to marketing products, services and other types of businesses.

    There are actually hundreds of ways to make money, and most people forget to look at all the options and then make a decision based on what is going to suit them best.

    The decision is usually made because either they’ve not realised the wealth of different types of opportunities online, or they’ve been taken in by marketing.

    So, here are some of the businesses that you can run online, which don’t include teaching people how to make money online.

    1. Ebooks guiding readers how to achieve something
    2. Access to a membership site
    3. Real world training
    4. Virtual business support 
    5. Real world product ecommerce store
    6. Fulfillment by Amazon products
    7. Skills such as design, coding, video editing etc.
    8. Paid for email newsletters
    9. Lead generation
    10. Books and novels on Kindle
    11. Website flipping
    12. Affiliate promotions, in niches other than MMO
    13. Adsense and advertising revenue content sites
    14. Software As A Service
    15. Staffing business, providing outsourced staff to businesses
    16. App development
    17. Dropshipping
    18. Ebay business

    Pretty much anything can be done online these days. That means that the key to choosing the right business model for you is not about following what someone has told you.

    You’ve got to be a pirate.

    You’ve got to be selfish.

    You’ve got to start by considering yourself.

    Probably the most important question to ask, the one very few people do is…

    Do I want to work WITH other people or on my own

    It doesn’t matter what way you slice it, most digital businesses start with you sitting in a room on your own.

    For me, I’ve done it for so long that I actually prefer to work on my own because I get way more done. Anything I do with others gets done after I’ve finished doing what I want to do on my own.

    But most people like to worth with others, and if you do, then you may want to consider a digital business which involves some face-to-face time with your customers.

    This may be providing services to local businesses, training, consulting or making real world products.

    On the other hand if you want to do your work at unsociable hours, or would rather not see anybody, then you may want to opt for affiliate marketing, Adsense sites or website flipping.

    There are many ways to build a business online with very little communication between yourself and the buyer.

    Heck, if you want no communication at all affiliate marketing means no support, no products.

    But the flip side is you have to be a machine. You have to be patient, and you have to make large amounts of campaigns to get one that works. Then rinse and repeat.

    It requires a different type of personality!

    Don’t rush into choosing what you’re going to do online. 

    Take some time to consider your strengths and weaknesses. Take time to consider the way that you work the best. Consider how you want to work and how long you want to spend working.

    I’m not suggesting that you take weeks off trying to work out the best way to proceed.

    That’s not consideration, that’s delaying.

    Spend twenty four hours considering all the possibilities, then jump in feet first and get started.

    See you tomorrow,

    Michael
    The Online Hustle

    P.S. Become a full Online Hustle member and get a newsletter every day Tuesday to Thursday for just $0.30 per day.

    https://michaelwilding.com/join-the-online-hustle-clean/

  • F**k Facebook

    F**k Facebook

    Man I get sick of people posting how much money they’ve earned on Facebook.

    Does it work?

    I’m not the person to give you an answer to that.

    For me Facebook is for personal friends. 

    Yes, I have some Facebook pages, but I don’t do as much with them as I should.

    For personal promotion I prefer Twitter, because for me that’s a “stream of consiousness” platform. It’s not for personal connections.

    And there’s absolutely no way I’m going to bombard my personal connections with my newsletters, products I’m selling, or anything else.

    Doesn’t mean it won’t work.

    It means it won’t work for me.

    I know of at least three big marketers who use their Facebook account for business.

    By which I mean…

    * They accept every friend request, even when they don’t know the person

    * They request connections after a single meeting

    * They have thousands of “friends”

    * They promote every day on their own personal wall

    And from a marketing perspective, it makes sense!

    Facebook deems personal conncetions as the highest connection, so if you’re “friends” with someone, they’re much more likely to see what you’re posting than the folk who simply Follow your page.

    The message from these marketers is usually along the lines of:

    Don’t be a pussy, don’t worry about what others think, if you want to be financially free use everything at your disposal

    And it works for them.

    But here’s the thang…

    Continue reading this newsletter this evening by becoming a full member of The Online Hustle.

    https://michaelwilding.com/join-the-online-hustle/

    Ciao,

    Michael
    The Online Hustle