Do you remember that song from the 80’s? It was huuuge, and it’s a song that comes unbidden into everyone’s mind at some point. Or maybe it’s just my mind! Anyhoo… Business Ignition is going to the printers tonight, which means that you’ve only got six hours left if you want to …
Michael Wilding
The marketers cure to sickness
The other night I woke up in a cold sweat at 3am. My head was pounding and I’ll felt like I’d been swallowed into some kind of fresh hell. I got up, went to the kitchen, got myself a glass of water and paracetamol, before crawling back into a cold sweat-soaked bed. …
Share
Human vs Arctic
Sometimes people do stupid s**t! Driving home the other week we saw an accident on one of the bypass roads that runs around our town. There was a car and an arctic truck involved and, as you can imagine, the car had not fared well. We later discovered that what had happened …
Share
If you want to fail, don’t read this email
Every single marketer has the same problem. Heck… every single business has the same problem. We all want more customers. Full stop. Every business needs more customers to grow, and a marketers job is to advertise that business to get more customers. Forget all the bullshit for a moment. That one sentence …
Share
THIS Could Be Armageddon
The world seems to be going into what could be Armageddon. Every day I turn on the news, and someone is making a statement that, to me, moves us back a couple of centuries in history. Heck… sometimes I think that while we’ve moved forward rapidly with technology in recent years, we’re …
Share