By Michael Wilding Posted on 
For a number of years there’ve been a lot of quizzes doing the rounds. Barely a day goes by when a friend doesn’t share their results from a quiz on Facebook. How many times have you seen the results of a friend’s quiz, clicked the link and done it? I bet it’s …
By Michael Wilding Posted on 
We were in London last night, and on the way back home this morning I was listening to BBC Radio 4. I would have been talking to Holly, but she was asleep on the back seat, and Max isn’t yet able to have a fluent conversation 🙂 There was an interview with …
By Michael Wilding Posted on 
I sat down to write this email at 9am this morning. I opened up my mailing software, chose the list and got to the subject line. My mind was playing around with something to do with whisky. While I was thinking on what the subject line should be, the doorbell went, so …
By Michael Wilding Posted on 
Also known as the Messiah complex, the Christ complex or the Saviour complex. This is when someone believes they are destined to become a saviour. Is it me, or have you noticed that a lot of the gurus in the IM space seem to have this complex? There are endless sales pages …
By Michael Wilding Posted on 
It’s easy to get worked up over sales copy. I remember when I used to get worked up by it all the time! When I first got started, I didn’t even know what sales copy was. If that’s you, it’s the writing on the sales page that sells you the product 🙂 …
