By Michael Wilding Posted on 
Not becoming emotionally attached is probably one of the hardest things to do. After all, we’re only human! Emotional attachment is what nature makes as do for survival. But… in terms of your business it can be deadly. It’s easy to get emotionally attached to projects, products, copy, developments and staff. In …
By Michael Wilding Posted on 
Do you use trackable links in your email? And I don’t mean the kind of links that are automatically put in by your autoresponder company. Yes, they’re tracking links. But they will only track the basic information such as number of clicks. The exception is if you’re using a CRM such as …
By Michael Wilding Posted on 
Wouldn’t it be great if you could know with a 100% certainty if there was a market for your product before you even had it made? Imagine, you’re having your morning coffee when you come up with the idea for what you’re sure is going to be the next top selling product. …
By Michael Wilding Posted on 
There’s something new brewing in the world of copywriting and conversion. It’s a technique that’s going to massively increase conversions and you need to be considering using it. It’s all to do with using surveys before sales pages. Whaaaat? Don’t worry, I’m going to explain. There are two ingredients to making a …
By Michael Wilding Posted on 
I’ve put a pretty bold statement on the title of this post. Especially considering that most of us in the IM market are selling information products. But don’t hit the back button just yet, there’s a reason. First of all though, let me explain why I’ve called this post: Information Products Are …
