Headline Torture

By Posted on 2 min read 968 views

Rob Cornish has recently been on the blower to me to talk about his new product Evergreen Passive Income.

It’s all over the place and currently residing as Number 1 on the WarriorPlus platform.


I thought I’d use his headline as an example to pull apart and torture, I’m pretty sure he won’t mind 😉

Simple 60 Minute Set Up + 15 Minutes “Maintenance” Per Month Banks Up To $245.50 Daily In Passive Evergreen Affiliate Commissions

That’s the headline Rob’s used on his sales page. You can see it here.

Do you think it’s a good headline or a bad headline?

Why do you think that?

There are certain things that a headline MUST do and they are:

  1. Focus on the Benefits not the Features
  2. Address objections
  3. Startle your reader and begin a conversation
  4. Use simple words
  5. Propel your reader into the sub-headline

Heck, I recommend you use this checklist on your own headlines.

Now personally I’d say that Rob’s got number 1, 3, 4 and 5 sorted. Although number 4 could be more powerful.

However, he’s missing number 2.

So how would I change it?

Well maybe something like this…

Let Me Show You How, In The Next 60 Minutes, You Could Be Banking $245.50 A Day In Passive Income Even If You’ve Never Made A Dime Online Before!


Stop Struggling To Earn Affiliate Commissions. I’ll Show You How To Make $245.50 A Day Without SEO, Email Marketing, Facebook Or Paid Traffic In Just 5 Minutes

See how we’re removing objections in both those headlines. That’s what you want to be doing.

When you’re writing your own headlines you should be writing at least ten to twenty of them before you choose which one to go with.

And if you want to practice… take Rob’s headline above and write ten variations of it now.

Over and out.


P.S. Rob does actually have a method to do this, and he uses it personally. I’ve seen him make thousands of dollars from it and it’s so simple it hurts.

Why he’s still selling it for just a few bucks I don’t know. But hey ho.

If you wanna take a look then here’s the link.


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