Whenever you send an email the majority of people on your mailing list won’t open it. That’s just how it is. It’s the nature of the beast. But you shouldn’t be afraid of re-emailing people. You can often double your open rates by contact people twice! The way to do this is using segmentation. Let’s say ...

List building is one of the top priorities for anybody who does internet marketing. In fact it’s a top priority for anybody involved in any form of direct marketing. In the internet marketing space in recent years, there’s been a massive growth of providers of solo ads. There are now so many providers ...

One of the major benefits of running a digital business is that you don’t have offices. Not only does that save you a significant amount of expense, but it also allows you to employ people from anywhere in the world. Going back a number of years, the people that you’d employ would ...

I was out for dinner with some friends last night and we fell to talking about how hard it can be to doe everything you need to in a day. Well… it is for them. Less so me. Now. But it hasn’t always been that way. In fact, only earlier this year I had ...

Lead magnets are one of the most powerful elements of a digital publishing, or internet marketing, business. In case you haven’t come across them yet, then these are what you provide for free to get your prospects to take an action. Usually opting into a mailing list. Very often, particularly in the IM ...