Something that’s baffled me since moving out of London, is the restaurants.
I love a good restaurant, and when you combine that with not enjoying cooking, it’s very easy to slip into eating a lot of takeaways or meals out.
Unsurprisingly, there just aren’t as many restaurants where we are now. The choice is kinda limited and, something I’ll never get used to, a lot of them have stopped serving by 9pm. Which completely bamboozles me. I assume there’s just not enough business after that to make it worth their while staying open.
Anyhoo, that’s not what baffles me. What truly baffles me, is how the takeaway restaurants around here, serve everything.
And I really mean everything.
For example…
One of our local takeaways serves pizza, fried chicken, burgers, curry, kebabs and fish and chips.
I mean WTF?!
The first thing I thought when I looked at their menu was… I’m sure as hell not buying something from somewhere that cooks so many different cuisines.
As it’s run by an Indian family, about four months after moving here, I did try a curry. And it wasn’t bad.
But I’m still very wary about trying any of their other dishes.
When I get a pizza, I want to get it from an Italian restaurant. When I get fried chicken, I want it from a fried chicken shop.
Why?
Because I ‘perceive’ that a restaurant which specialises is going to be better than one that can do anything.
Is that actually the case? Probably not. But it’s certainly my perception as a buyer.
And this is why when you start an online business, you don’t want to offer everything. You don’t want to offer SEO, Paid Traffic, Email Marketing, Marketing Automation, Social Media, SEM, Content Marketing, Affiliate Marketing and every other form of marketing service.
What you’re doing is trying to appeal to everyone, and that’s always a bad idea.
By trying to appeal to everyone, you’re just marking yourself as somebody who’s an expert in nothing.
Look at me, my specialisms are email marketing, some forms of paid traffic and content marketing.
Can I do the other things. Yes I can. Am I any good at them. Yeah, I’m pretty good at most of them. But I’m amongst the best at the three areas I mentioned.
I can use those areas to generate six and seven figure businesses rapidly.
Which is why I focus on teaching others how to do the same.
So make sure that your brand is focused on being the expert in a particular area. Don’t try and appeal to everyone, if you do that, you’ll end up appealing to nobody.
Michael
P.S. You still have time to get The Elite Five and be making $100+ per day by the end of the week.
Here’s where to go: https://michaelwilding.com/recommends/?id=theelitefive
