I don’t want to lie to you, I’m having a shit day. That’s just how it goes sometimes. It’s just gone 1pm, which is usually when my first email goes out, and instead I’m still writing it. Things just aren’t flowing at the moment. I’ll need to get back on my mojo …
The Erection Spider
I can already guarantee that there’ll be complaints from this subject line. It seems that if you use a word like ‘erection’ someone will complain. But when used correctly, as I’ve just done ;), it’s copywriting gold! Want your own copywriting gold without having to learn how to do it? This is …
Bad News Good News
What a week! Holly’s back in hospital with Max 🙁 If you’re new to my newsletter, Max is my son, and he was born with a condition called Hydrocephalus. He had a shunt fitted a couple of weeks ago and now, sadly, he’s back in hospital. He went back in for a …
DO NOT Make This Mistake!
This is the first email I’ve sent which is completely written on my mobile. I’ve used tablets and laptops, but I always prefer a proper keyboard when I write if possible. Unfortunately we are back in hospital with Max as his shunt is blocked, and it looks like he’s going to need …
The greatness of man is…
“The greatness of man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively” – Bob Marley Never was a truer word spoken. It’s something that I keep talking about in my emails, and yet I still think it is the …