By Michael Wilding Posted on 
Every single marketer has the same problem. Heck… every single business has the same problem. We all want more customers. Full stop. Every business needs more customers to grow, and a marketers job is to advertise that business to get more customers. Forget all the bullshit for a moment. That one sentence …
By Michael Wilding Posted on 
I sat down to write this email at 9am this morning. I opened up my mailing software, chose the list and got to the subject line. My mind was playing around with something to do with whisky. While I was thinking on what the subject line should be, the doorbell went, so …
By Michael Wilding Posted on 
It’s easy to get worked up over sales copy. I remember when I used to get worked up by it all the time! When I first got started, I didn’t even know what sales copy was. If that’s you, it’s the writing on the sales page that sells you the product 🙂 …
By Michael Wilding Posted on 
I’ve been reading the Liveship Trader trilogy, and damn it’s good. I love a good fantasy novel, and this series has to rank up there with some of the best. What makes a good book for me, is a style of writing that involves you from the beginning, and a story that …
By Michael Wilding Posted on 
Up until recently, I’ve been sending an average of two emails a day. That’s because I like to share as much with you as possible. For the forseeable future, this is going to change. I’m going to be sending more like two or three emails a week. Is this because the response …