3 Things To Build An Online Business

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Hi Michael,

Let me just say I love reading your emails. They have just the right amount of everything. I love how you tie in your personal life to online marketing.

I am as green as they come. I just recently learned about the online marketing world and became sort of vested in October, but am still completely lost.

As I read your e-mails, I know you always say focus on 3 main things: building an email list, writing a blog and sending out the email.

From reading your emails, I know I need a blog and based on your suggestions and examples, I should draw from my own life experiences to write the blog.

My question is, once I get the blog going, where am I getting email addresses from? How do I get the list and what am I offering.

I really need help with everything, but want to start with the basics for now.

Thanks in advance for your time,


Well Brenda, don’t worry, because you’re sure as hell not alone!

You’re right, I say that the three things you need are:

  1. Email list
  2. Daily emails
  3. Blog

But, truth be told, you only really need two things:

  1. Email list
  2. Daily emails

The blog, and anything else, can come later.

Before you build a list, you need to know exactly what you’re going to offer your list. This begins by determining the niche you’re going to work in.

This niche doesn’t need to be ‘internet marketing’. Heck, I’d recommend that you DON’T choose internet marketing. Choose something you’re interested in, something you’ve got a passion for.

Love comic books? Choose that niche. Love building model aeroplanes? Choose that niche. Love knitting? Choose that niche.

Literally anything you have a passion for has a market. After all, if you’re spending money buying comics, models, wool, or anything else, then so are other people. If people are spending money, then there’s a market there.

It doesn’t get any more complicated than that.

Niche selection is the first step.

The next step, is to decide on what you’re going to sell. Are you going to make your own product, or are you going to sell other people’s for a commission. Or… are you going to do both.

There’s no right or wrong, you can do either. It’s quicker to start selling other peoples for a commission, because you don’t have to go and make it, build sales pages etc… So I recommend you start by doing that, and then when you’re rolling, look at making your own product.

Always start by choosing the route with least obstacles. Making a product is an obstacle, so remove it by selling other peoples products.

Finally, setup your mailing list, and start sending emails every day.


It’s not going to make you rich overnight, but it will build you a following. Some of your following will buy what you recommend. You keep adding emails into your mailing list, and as your following grows, so does the amount you sell.

You can get my complete online business plan, and monthly magazine, by heading here right now.

But be warned, it’s only for serious folk, so only take it if you want to make a serious online business that’s going to generate an income till the end o’ your days.


P.S. I hadn’t forgotten about where to get the email address for your mailing list. You can get them for free by using social media and blog posts, but be prepared for it to take some time. Me… I like to buy traffic, I explain how in Business Ignition.

P.P.S. At the moment I’m generating more traffic than I can use, so I’m considering selling some of my excess clicks. This is high quality traffic, so it ain’t gonna be cheap, but if you’re interested, then hit reply and send me an email. I’ll be selling it on a first-come-first-serve basis.

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