All Posts By Michael Wilding

Don’t Write To Interest People… Write To Involve Them!

By Posted on 3 min read 881 views

There are loads of blog posts out there filled with the same information. The thing is that nowadays anybody can be a writer. I know a number of journalists who lament this fact almost weekly because why should a newspaper hire a journalist and send them to a country to report when …

Have You Lost Your Path? My Lesson Learned

By Posted on 4 min read 997 views

There’s no doubt about it, it’s pretty damn exciting running your own business. Especially when it’s going well. When you look back over your business from a yearly perspective hopefully you see that it is going well. There’s good growth, and everything is moving in the right direction. But when you’re actually …

Don’t Believe All You’re Told About Email Lists

By Posted on 6 min read 896 views

Normally we think of mailing lists as, well… mailing lists. But not all mailing lists are made the same. There are very different types of mailing lists, and understanding the differences will make sure that you build the one that is suitable to your business and your approach to selling. If you’ve …

One Change That Will Increase Your Opt-Ins More Than 100%

By Posted on 3 min read 1001 views

I’ve been doing some consulting on landing pages recently, and in all the companies the same mistake has been made. It’s a mistake which is costing them optins. And, in the case of one person, making the changes increased them by over 100%! Since then I’ve been looking for this mistake and …