All Posts By Michael Wilding

In my career I have worked as a professional actor, senior footwear designer, professional bettor and internet marketer, as well as a variety of other short-term and rather humorous jobs. Internet marketing has allowed me to combine all the skills I’ve learnt throughout my other professions in a unique way to give me a different view of how we can use marketing to build relationships that allow us to communicate on a personal level with our readers.
BloggingConversionCopy WritingInternet MarketingProduct Generation

What Do You Desire Most?

By Posted on 3 min read 1050 views
It’s a fact that most consumers have no idea what they need.Honestly.As a consumer we know what we want to achieve, what desires we want but we have absolutely no idea what we need to do to or get in order to achieve that goal.Quite often what consumers think they need to do to achieve their goal is the complete opposite of what they actually need to do.This causes copywriters and bloggers with a dilemma. Should they write what their audience wants to hear or what will actually allow them to attain their dream?For bloggers the answer to this question is far easier than for copywriters.
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Infographics

How To Improve Your Copywriting In 5 Minutes

By Posted on 1 min read 1095 views
If you run an online business, or any part of your business is run online, then you are going to have come across the need to write copy. This is the writing that sells your products and services or access to your mailing list. The better this copy converts then the more sales you are going to make and the more sales you make the more you can spend on driving traffic to make more sales.Which is why when I tell you that you can make a massive difference to your conversions in just five minutes, I know that you’ll be interested. I’ve made the infographic below to show you exactly how to do this…
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BloggingInternet MarketingSEO

How To Setup Your WordPress SEO in 15 Minutes

By Posted on 3 min read 1470 views
Although Wordpress doesn’t do too bad a job straight out of the tin for onsite SEO, it can be made a lot better with a few simple tweaks.In this post I’m going to show you the tweaks that we make to get the best onsite SEO in the shortest amount of time.There are a number of different plugins out there to help you with your SEO and you’ll find a large amount of different posts discussing the virtues of whch one to use.My preference is for All In One SEO.Is it the best? Probably not.But it does a very good job without requiring a degree to set it up correctly.Head over to the plugins section of your Wordpress site, search for…
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