By Michael Wilding Posted on 
That’s what I’ve got to look forward to over the next 48 hours. We’re babysitting Holly’s cousin’s four children. They’re all under five and two of them are babies. It’s a bit like going to war. Our weapons are toys and activities. We have to distract the enemy so that they don’t …
By Michael Wilding Posted on 
For me they’re very different things. When you’re in love you’re irrational. You can’t see anybody else except that person, it’s urgent, passionate and bordering on obsessive. But it never lasts. It’s impossible. It’s like cooking on a high heat. If you leave it on the heat for too long it burns …
By Michael Wilding Posted on 
Dude WTF are you doing? He’d been paying for traffic, a lot of it, and building his list for weeks. With nearly 50,000 people on his list he’d decided it was time to promote. Normally he subscribes to the Michael Wilding school of email marketing… sit down, bang out an email, hit …
By Michael Wilding Posted on 
The bigger the list the better. Right? Wrong. You can be a big player with a tiny mailing list. I was at a networking event about six months ago, and this guy comes up to me and starts talking at me about mailing lists. He asks me the size of my list …
By Michael Wilding Posted on 
The email that I sent Saturday evening ranks as the lowest opened email I’ve had in years. Just 2.6% of people opened it. That’s partly due to my subject line which works really well in some markets, but obviously not for you guys! Anyhoo… That’s besides the point. For those of you …
By Michael Wilding Posted on 
This post is kinda like a service notification, but far more entertaining. Starting from Monday I’m going to be unsubscribing people from my email list. In fact I’m going to do more than that, I’m going to be unsubscribing people and blocking them from re-joining for 90 days. I bet you’ve never …