Email Marketing

I Do This Best On My Hands And Knees

By Posted on 2 min read 971 views

We’re staying with friends at the moment and they’ve got a real fire. Depending on where about in the world you are, this may not be any big deal. But in London… not many people have fireplaces. At least not the sort that actually take wood and can be used. Now what …

A Student Stole My Car (and made me a fortune)

By Posted on 3 min read 942 views

Traffic. The secret key to internet marketing. Just today I was helping my wife with the exams her drama students were doing and one of them was doing a drama piece which needed a rape alarm. I didn’t ask what play it was from, I thought it was better not to know. …

Why I Want People To Unsubscribe

By Posted on 2 min read 1039 views

I make more money when people unsub (what I like to call unsubscribes). Everyone gets seriously worried about having people on their mailing list unsubscribing. You see it in forums and discussion boards everywhere. Just the other day I was chatting with a friend who runs a multi-million pound business in the …

How To Write Emails That Convert

By Posted on 7 min read 978 views
Emails generate the highest return on investment from any form of online marketing. The reason is that the connection to your audience can be made very personal and you can keep communicating with your audience daily.But just having email leads is only half the battle. You also need to be able to write emails that drive your leads where you want them to go.So how do you do this?

Why Autoresponder Emails Aren’t Always A Good Idea

By Posted on 4 min read 1067 views
If you’ve spent more than ten minutes googling about internet marketing then you’ll have probably read at least half a dozen times that “the money is in the list”.That means that you should start building a mailing list as soon as possible to capture your leads and turn them into raving fans. Of course once someone has joined your mailing list you now have a way of communicating with them as often as you want to whether it’s to send them to a new blog post, video or podcast or selling them your latest product.Once you’ve decided to build an email list you’ll then will have found out about Autoresponders.These are software tools that not only allow you to email to your list but they also allow you to setup emails that get sent automatically.For example someone joins your mailing list and they get sent: