Conversion

It’s a fact that most consumers have no idea what they need. Honestly. As a consumer we know what we want to achieve, what desires we want but we have absolutely no idea what we need to do to or get in order to achieve that goal. Quite often what consumers think they need to do to achieve their goal is the complete opposite of what they actually need to do. This causes copywriters and bloggers with a dilemma. Should they write what their audience wants to hear or what will actually allow them to attain their dream? For bloggers the answer to this question is far easier than for copywriters.