By Michael Wilding
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I don’t often use pictures in emails, but you’re gonna need to turn them on for this one because I want to ask you a question. Here are two examples of opt-in forms… Both of these opt-in forms are making a big mistake. Can you see what it is? They’re both subscribing …
By Michael Wilding
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Holly’s just walked out the door for her driving lesson, and I know within about 15 minutes she’s going to have sweaty palms because she finds driving lessons stressful. Before she left we were having a cup of coffee with breakfast and I said to her that although she didn’t like it, …
By Michael Wilding
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When I was a kid my mum and step-father used to own a children’s theatre company. One of the most popular shows was the Three Little Pigs. If you don’t know the story, then very briefly it’s about three little pigs who leave their mum’s house and go into the forest to …
By Michael Wilding
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If you own a website then you have a landing page, even if you don’t realise it. I was chatting with someone recently who said they had a website and really needed to sort out a landing page, and I was kinda like… dude you already have one. “No I don’t, I …
By Michael Wilding
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Wikipedia says that… the human condition is defined as “the characteristics, key events, and situations which compose the essentials of human existence, such as birth, growth, emotionality, aspiration, conflict, and mortality.” You’re probably wondering why the hell I’m talking about the human condition. After all, what the heck has it got to …
By Michael Wilding
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Build a blog and people will read it. Build a sales funnel and people will buy. Oh no they f****n won’t! This is a post I read the other day in the Warrior Forum: Man I feel for him. Truly I do. Because he bought into all the people out there who …